Senior Media Planner
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Overview
Job Description
Senior Media Planner
Location: Fort Worth, TX (Hybrid)Salary: $80K-$85K DOE
Our client, a well-established independent advertising agency is seeking a Senior Media Planner to develop and lead integrated media strategies across traditional and digital channels. This role is ideal for a planner who enjoys translating client objectives into data-driven media recommendations and wants exposure to a diverse portfolio of regional and national brands. This is an excellent opportunity for a media planner looking to step into a more strategic role and work across a broad range of clients and media disciplines.
Key Responsibilities
- Develop integrated media plans across broadcast, OOH, print, paid social, digital, and programmatic channels.
- Analyze audience, market, and competitive data to inform media strategy and investment decisions.
- Partner with account and creative teams to align media plans with client objectives.
- Build planning documents, budget allocations, and media recommendations.
- Support campaign forecasting, targeting strategy, and media mix development.
- Review campaign setups and provide quality assurance to ensure alignment with approved plans and budgets.
- Contribute strategic recommendations for client presentations and new business opportunities.
- Leverage emerging technologies, data, and AI-driven tools to improve planning and performance.
Qualifications
- 3-5 years of media planning experience within an advertising agency.
- Experience creating integrated media plans across both traditional and digital channels.
- Familiarity with audience research and planning tools such as MRI-Simmons, comScore, or similar platforms.
- Understanding of media math, budget allocation, reach/frequency planning, CPMs, and performance metrics.
- Exposure to programmatic platforms such as The Trade Desk, StackAdapt, or similar tools.
- Strong analytical, presentation, and communication skills.
- Interest in media innovation, AI, and emerging advertising technologies.
- Must be authorized to work in the U.S. without sponsorship.
Why Consider This Opportunity
- Diverse client portfolio spanning multiple industries.
- High visibility and ownership within the media team.
- Opportunity to work across both traditional and digital channels.
- Collaborative agency culture with strong emphasis on professional development.
- Comprehensive benefits package including medical, dental, vision, paid time off, parental leave, and 401(k).
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