Senior Omni-Channel Marketing Strategist
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Overview
Job Description
Who We Are
Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.
The Sr. Omni-Channel Marketing Manager is a senior individual contributor who serves as the primary execution and optimization lead for owned lifecycle marketing channels, including email, SMS, and push notifications.
Reporting to the Senior Director of Omni‑Channel Marketing, this role is responsible for translating omni‑channel strategy into high‑performing, scalable execution, acting as a subject matter expert, and driving continuous optimization across the customer lifecycle.
What You’ll Do
Channel Leadership & Execution
- Own the end‑to‑end execution of lifecycle marketing initiatives across email, SMS, and push, ensuring campaigns are delivered with speed, quality, and consistency.
- Serve as the day‑to‑day authority on owned channel performance, best practices, and optimization approaches.
- Partner closely with the Senior Director to operationalize lifecycle and personalization strategies across key customer journey stages.
Performance & Optimization
- Analyze channel‑level performance and customer behavior to identify trends, risks, and opportunities.
- Develop actionable insights and recommendations that inform leadership decisions and future campaign direction.
- Lead testing and optimization efforts (A/B testing, segmentation strategies, journey improvements) to improve engagement, conversion, and retention.
Martech & Platform Expertise
- Act as a subject matter expert in Salesforce Marketing Cloud (or similar platforms), advising on configuration, capabilities, and scalable use cases.
- Partner with Technology and CRM teams to support enhancements, data improvements, and integration initiatives.
- Ensure campaigns and journeys are built in alignment with platform best practices, data governance, and compliance requirements.
Cross‑Functional Enablement
- Collaborate with marketing, operations, field, creative, and technology teams to ensure seamless execution and alignment across touchpoints.
- Influence outcomes without direct authority by aligning stakeholders around data‑driven insights and shared objectives.
- Provide guidance, documentation, and informal mentorship to junior marketers or channel users to elevate omni‑channel maturity.
Process & Standards
- Define and maintain channel‑specific SOPs, templates, and best practices to improve efficiency and reduce execution risk.
- Identify opportunities to streamline workflows, improve reporting visibility, and enhance campaign scalability.
- Support strategic initiatives that advance customer experience, brand consistency, and business performance.
Who We’re Looking For
- Bachelor’s degree in Marketing or a related field
- 6–8+ years of progressive experience in lifecycle, CRM, or omni‑channel marketing
- 3+ years of deep hands‑on experience with Salesforce Marketing Cloud or a comparable platform
- Proven expertise in email marketing; SMS and push experience strongly preferred
- Demonstrated ability to analyze data and translate insights into recommendations for senior leaders
- Strong project management skills with the ability to manage complex initiatives independently
- Excellent written and verbal communication skills; able to influence across levels without direct authority
- Experience establishing scalable processes, documentation, and best practices
- High proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
- Working knowledge of federal fair housing laws and applicable local housing provisions
Why Invitation Homes
We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate:
- Competitive pay and an annual bonus program for all associates
- Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
- 401k with matching company contributions
- Awesome work environment with casual dress
- Team events and gatherings
- Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.
Salary Range
The salary range for this position is: $94,500.00 - $163,800.00, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications, location, and applicable employment laws.Compensation and Benefits
To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including:
Annual bonus program
Health, dental, vision, and life insurance
Long-term and short-term disability insurance
Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays
401(k) with company matching contributions
Awesome work environment with casual dress
Team events and gatherings (Pre- and Post-Covid)
Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at humanresources@invitationhomes.com.
To all recruitment agencies: Invitation Homes does not accept agency resumes. Please do not forward resumes to Invitation Homes employees. Invitation Homes is not responsible for any fees related to unsolicited resumes.
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