Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Method Co.Philadelphia, Pennsylvania

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Job Description

Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Focus: Google & Meta | Direct Revenue Focus

About Method Co.

Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.

About The Role:

Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.

Core Responsibilities:

Paid Media Strategy & Execution (Primary Focus)

Own day-to-day execution and optimization of paid media campaigns across:Google Ads (Search, Performance Max, Remarketing)Meta Ads (Facebook, Instagram)Build, launch, and manage campaigns directly within platformsDevelop campaign structures, keyword strategies, and audience targetingWrite and test ad copy and messagingMonitor performance and continuously optimize for ROAS, CPA, IS% and revenue growthManage budget pacing and allocation across campaigns and properties

Tracking, Attribution & Technical Setup

Own implementation and QA of tracking across platforms:Meta PixelGoogle Ads conversion trackingGA4 + Google Tag Manager (GTM)Ensure accurate conversion tracking and attribution across all campaignsTroubleshoot tracking issues (pixel firing, event duplication, attribution gaps)Maintain UTM governance and consistency across campaignsPartner with developers or vendors as needed for advanced tracking implementations

Performance Analysis & Reporting

Analyze campaign performance and identify opportunities for optimizationBuild and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)Report on key metrics including ROAS, CPA, conversion rate, and revenueTranslate data into clear insights and actionable recommendations

Creative & Landing Page Collaboration

Partner with internal creative team to develop high-performing ad assetsProvide clear creative briefs based on performance insightsIdentify winning creative and messaging and guide iterationsCollaborate on landing page strategy to improve conversion rates

Cross-Functional Collaboration

Work closely with marketing, creative, and operations teams to align campaigns with business goalsCoordinate with external vendors or agencies when neededStay current on platform updates, industry trends, and new opportunities in paid media

Qualifications

5–8 years of experience in performance marketing or paid mediaStrong hands-on experience with:Google Ads (Search & Performance Max required)Meta Ads (Facebook & Instagram)Experience implementing and managing tracking via GA4 and GTMStrong understanding of attribution, conversion tracking, and data accuracyProven ability to manage budgets and drive measurable revenue growthStrong analytical skills with ability to interpret data and optimize campaignsExperience writing ad copy and guiding creative strategyComfortable working in a fast-paced, multi-brand environmentHospitality or booking-driven business experience is a plus

Nice to Have

Experience with Google Hotel Ads or metasearch platformsFamiliarity with HubSpot or CRM platformsBasic understanding of SEO (collaborative, not ownership)Experience with booking engines or e-commerce platforms

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FAQs About Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) Jobs at Method Co.

What is the work location for this position at Method Co.?

This job at Method Co. is located in Philadelphia, Pennsylvania, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Method Co.?

Employer has not shared pay details for this role.

What employment applies to this position at Method Co.?

Method Co. lists this role as a Full-time position.

What experience level is required for this role at Method Co.?

Method Co. is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Method Co.?

You can apply for this role at Method Co. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.