Senior Paid Media Manager

About Rayneta Rayneta is a paid media agency working with high-growth technology and consumer brands. We move quickly, are accountable to outcomes, and operate with a test-and-learn mindset. We integrate directly with client teams and focus on performing with excellence. The Role As a Sr. Paid Media Manager, you will fully own the paid media strategy, client relationship, and day-to-day execution for a portfolio of accounts. You’ll be the person clients trust to drive results, communicate clearly with senior stakeholders, and continuously improve performance through rigorous experimentation. Clients & Budgets We work with: Technology: AI startups, B2B SaaS and consumer technology companies such as Cisco, PolyAI, and Manus (Meta). eCommerce: Fashion, skincare, entertainment and celebrity-led consumer brands. Our average client budget is $100k/month and ranges up to $600k/month. Requirements Channels You’ll Work In Core channels include: Google Ads, Meta Ads Bonus exposure (varies by client): LinkedIn Ads, Reddit, TikTok, YouTube, Microsoft Ads Programmatic, CTV, OOH, podcast advertising What You’ll Do Own client relationships: lead communication, manage expectations, and operate as a trusted performance partner to client stakeholders. Develop and execute strategy across paid search + paid social (and broader channel mixes where relevant) Launch, manage, and optimize campaigns across core platforms with strong hygiene and process Build testing roadmaps: design experiments, interpret results, and scale what works Performance reporting & insights: translate data into clear narratives, recommendations, and next steps Creative recommendations: partner with clients (and creative resources when applicable) to improve creative strategy, messaging, and iteration velocity Collaborate directly with agency and client teams (marketing, growth, analytics, creative) to align media with business goals and performance realities What Success Looks Like Clients stay and grow with Rayneta because we deliver excellent service + performance You drive positive outcomes tied to customer acquisition, ROAS, efficient CAC, and/or MQL/SQL pipeline impact You operate with high ownership: fully own performance and success, are proactive, resolve issues, and opportunities aren't missed. You implement a system of experimentation that improves results over time. Must-Haves 4+ years in paid media, ideally in a fast-paced agency or startup environment Experience managing $100k+/month budgets for technology startups and/or eCommerce brands Strong command of paid social + paid search strategy Hands-on expertise in core platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) Analytical and data-driven: you uncover insights from data to inform decisions Solid understanding of attribution and measurement Excellent client communication skills, comfortable working with senior stakeholders High accountability: you own performance end-to-end Nice-to-Haves Experience with programmatic/CTV/OOH/podcast ad buying Strong creative testing and performance creative instincts Conversion tracking and analytics depth (e.g., GA4/GTM concepts, offline conversion flows) Proficient with various reporting/attribution/measurement tools Prior mentorship or leadership experience Deal-breakers (What Won’t Work Here) Weak or inconsistent client communication Needs heavy direction to operate day-to-day Avoids accountability or blames external factors without taking action Unwilling to learn, stretch, or challenge themselves Work Setup Remote/hybrid, operating on Los Angeles time Benefits Compensation & Benefits Base salary: $90,000–$110,000 Bonus incentive 401(k) with company match Full medical, dental, vision benefits Paid Time Off (Vacation, Sick, Holidays) Home Office Stipend Hybrid/remote work flexibility with laptop provided.