
Senior Paid Social Analyst - Marketplace: 26-02400
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Overview
Job Description
This role is responsible for analyzing and proving the incremental value of paid social media investments. You will lead the measurement and optimization of mid-funnel campaigns, partnering with various teams to drive campaign performance. The position requires a strong analytical background to provide actionable insights and inform strategic decisions for senior leadership.
Key Responsibilities:
- Quantify incremental impact of campaigns on key business metrics.
- Design and analyze geo-randomized tests for mid-funnel effectiveness.
- Own and report on mid-funnel performance and creative effectiveness.
- Identify insights on audience, creative, and budget to optimize spend.
- Develop test-and-learn plans to answer strategic marketing questions.
Must-Have Skills:
- Strong experimentation and causal inference skills.
- Measurement fluency across multiple channels.
- Ability to drive action with analytical insights.
Domain / Industry Experience: Experience in online advertising and marketing analytics, particularly within a consumer-facing platform or e-commerce environment, is highly preferred.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
