Senior Product Manager - Marketing Enablement

Job Description:

SENIOR PRODUCT MANAGER – MARKETING ENABLEMENT

(Draper Utah, In-Office)

ABOUT UPBOUND

Upbound Group (NASDAQ: UPBD) is a technology and data-driven leader in accessible financial solutions, serving millions of consumers through trusted brands including Acima®, Brigit™, and Rent-A-Center®. More than just a financial services company, we're a purpose-driven team focused on expanding financial inclusion, creating opportunity, and helping people achieve what's possible. Our mission is simple: leverage innovation, technology, and talent to build a better future and elevate financial opportunity for all.

ABOUT THE POSITION

Upbound is seeking a Senior Product Manager – Marketing & Enablement to lead the strategy and development of the shared data, identity, and decisioning capabilities that power marketing and customer engagement across our lines of business.

Our vision is to create a connected, scalable marketing ecosystem where the enterprise data warehouse serves as the system of record, customer identity and decisioning capabilities operate independently of individual marketing channels, and activation tools can evolve without disrupting the underlying foundation.

This role will own the product strategy connecting customer data, behavioral insights, marketing platforms, and activation channels. The focus is not simply implementing tools, but creating a reliable, transparent, and cost-effective ecosystem that enables Marketing and Growth teams to deliver personalized experiences, execute campaigns faster, and make better decisions.

The ideal candidate combines strong product leadership with technical fluency in data architecture, identity resolution, integrations, and marketing technology. They understand how to translate complex enterprise needs into scalable capabilities that deliver measurable operational and business value.

KEY RESPONSIBILITIES

• Own Customer Identity & Data Foundations – Lead the strategy for unified customer identity, identity resolution, consent and suppression management, and shared data contracts that enable consistent, compliant customer engagement across brands and channels.
• Build a Connected Marketing Ecosystem – Define the architecture and roadmap connecting the enterprise data warehouse, behavioral data, CRM, decisioning capabilities, and marketing activation platforms. Establish clear ownership of integrations, data flows, and system interoperability.
• Enable Data-Driven Decisioning & Activation – Develop shared audience management, segmentation, and decisioning capabilities that enable Marketing and Growth teams to deliver personalized, timely, and consistent customer experiences across channels.
• Establish Data Quality & Transparency – Define standards for data accuracy, freshness, availability, and observability. Ensure audience definitions, data lineage, and activation flows are transparent, measurable, and accessible to Analytics and downstream teams.
• Optimize the Marketing Technology Ecosystem – Evaluate platform investments, vendor capabilities, and build-versus-buy decisions. Drive technology consolidation, reduce redundant capabilities, and improve the cost efficiency and scalability of the marketing technology portfolio.
• Partner Across the Enterprise – Collaborate with Marketing, Growth, Engineering, Data, Analytics, Compliance, and business leaders to establish priorities, align architecture decisions, and deliver reusable enterprise capabilities.
• Enable Innovation & AI – Identify opportunities to leverage AI, machine learning, automation, and experimentation infrastructure to improve customer insights, decisioning, personalization, and marketing effectiveness.
• Deliver Measurable Platform Outcomes – Establish KPIs focused on data quality, identity coverage, activation speed, platform adoption, reliability, and cost efficiency. Enable Growth teams to drive conversion, retention, and revenue through the capabilities this role delivers.

SKILLS & COMPETENCIES

• 5+ years of experience in Product Management, Data Products, Marketing Technology, or related technical product roles.
• Demonstrated experience defining product strategy, roadmaps, and scalable platform capabilities across complex organizations.
• Strong technical understanding of customer identity resolution, data modeling, data pipelines, event instrumentation, APIs, and enterprise system integrations.
• Experience with modern data and marketing architectures, including data warehouses, CRM/CDP platforms, behavioral analytics, audience management, and marketing activation tools.
• Understanding of consent management, data privacy, regulatory requirements, and responsible customer data usage, preferably within financial services or other regulated industries.
• Experience defining data quality standards, integration requirements, data contracts, and platform performance metrics.
• Ability to evaluate technology investments, vendor portfolios, build-versus-buy decisions, and opportunities for platform consolidation.
• Familiarity with AI-enabled decisioning, personalization, machine learning, and marketing automation.
• Strong analytical skills with the ability to connect platform investments to operational efficiency, scalability, and measurable business outcomes.
• Experience partnering closely with Engineering, Data, Analytics, Marketing, and Compliance teams.
• Experience working across multiple brands, business units, or enterprise stakeholder groups is strongly preferred.
• Excellent communication, leadership, and stakeholder-management skills, with the ability to influence technical and business decisions without direct authority.

WHAT SUCCESS LOOKS LIKE

This Senior Product Manager will establish the foundation for a more connected, intelligent, and scalable marketing ecosystem across Upbound.

Initial priorities will focus on:

• Establishing a clear enterprise strategy for customer identity, shared data, and marketing decisioning.
• Connecting fragmented data and marketing systems through reliable, transparent, and reusable integrations.
• Improving customer identity coverage, data quality, audience accessibility, and speed to activation.
• Creating greater visibility into how customer audiences are defined, maintained, and activated.
• Optimizing the marketing technology portfolio through improved utilization, reduced duplication, and disciplined investment decisions.

Success will be measured primarily through platform outcomes: reliability, data quality, coverage, adoption, activation efficiency, and total cost of ownership.

This role owns the foundational capabilities that enable marketing execution, while Marketing and Growth teams own campaign strategies, customer experiments, and commercial outcomes.

Ultimately, success means transforming Marketing Enablement from a collection of disconnected tools and integrations into a strategic enterprise product ecosystem that enables innovation, improves efficiency, and creates leverage across every Upbound business.

COMPENSATION/BENEFITS

• Competitive compensation
• Full health benefits-Medical/Dental/Vision
• 401(k) match, (5%/4%)
• DTO (discretionary time off)
• Health savings account (HSA) with company contribution
• College tuition reimbursement program (STEM degrees)
• Unlimited use of LinkedIn Learning
• On-site gym and showers
• Free car charging

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

 Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.