Senior Product Manager, Measurement, Planning & Optimization
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Overview
Job Description
Job Title: Senior Product Manager, Measurement, Planning & OptimizationJob Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).Reporting To: Senior Director of ProductWork Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
ABOUT BRANCHLABBranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes.
Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes.
Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor.
We work with some of the world's leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most.
THE OPPORTUNITY
We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.
You’ll define how we:
Ingest and standardize fragmented measurement data
Connect media exposure to healthcare outcomes
Surface insights, KPIs, and recommendations
Enable smarter planning and budget optimization through artificial intelligence
This is a 0→1, high-impact role at the core of our product strategy.
KEY RESPONSIBILITIES
Build the measurement layer
Productize data ingestion, standardization, and reporting across multiple sources
Create a unified data model
Define a system that connects audiences, media, and outcomes
Define insights & recommendations
Establish KPIs that drive actionable recommendations
Shape an agent-first experience
Enable users to ask questions across media + commercial data and get insights with visuals
Lead cross-functionally
Partner with engineering, design, data, and GTM to bring the product to life
REQUIRED SKILLS & EXPERIENCE
3-5+ years in product management, ideally in data-heavy or analytics products
High energy, high agency working style
Experience building and working with AI products and agentic workflows
Strong comfort with:
Data pipelines, messy datasets, and multi-source systems
Defining metrics, KPIs, and insight frameworks
Ability to operate in ambiguity and turn complexity into clear product direction
Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure
PREFERRED QUALIFICATIONS
Experience in adtech, martech, or healthcare data
Familiarity with measurement platforms (e.g., CrossIX) or DSPs
Experience with AI/agent-driven UX
WHY JOIN BRANCHLAB?
Competitive Salary & Comprehensive Benefits
Small, Agile Team – Your work will have a direct impact
Equity Opportunities – Grow with the company
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
