Senior Product Manager, Live TV & Events
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Overview
Job Description
About the role
What sets Tubi apart is not just its vast on-demand content library, but also live TV and event programming that brings the world together in real time. Tubi's free, ad-supported live channels deliver linear TV experiences alongside curated event coverage, reaching massive audiences. In 2025, Tubi made history streaming Super Bowl LIX, becoming part of the most streamed Super Bowl ever: Tubi's simulcast drew an audience that peaked at 15.5 million concurrent viewers, with 24 million unique viewers across game-day programming, helping fuel the record-breaking overall audience for the Big Game.
We're seeking a Senior Product Manager for our Live TV & Events experiences to lead the vision, strategy, and execution for Tubi's linear TV product and live events. This role will have high visibility and will be pivotal in helping set short, medium & long term strategy for our linear product and live event programming.
What You'll Do
- Own the Live TV & Events roadmap: Define product strategy, OKRs, and success metrics that grow viewership, tune-in, and engagement across Tubi's live channels and tentpole events.
- Elevate the live viewing experience: Lead improvements to Live Guides, Event Hubs, and real-time playback flows to better surface upcoming programming, highlight event-driven value props, and increase tune-in conversion.
- Optimize event discoverability: Deliver technical and product enhancements that improve how users find and engage with live moments, including metadata systems, AI/ML discovery features, notifications, and CTV integrations for event-based content.
- Drive high-intent user activation: Design compelling entry points and friction-balanced flows that guide users from browsing to real-time viewing, and from live events into deeper long-term engagement across Tubi.
- Experiment and iterate: Partner with Data Science to design A/B tests around live tune-in, concurrency behavior, session length, and post-event re-engagement, and scale successful features across platforms.
- Ensure event readiness at scale: Collaborate with Engineering, Platform, and Operations to support reliability, latency, and performance requirements for major live events, ensuring seamless experiences during high-traffic moments.
- Drive cross-functional alignment: Work closely with Content, Marketing, Design, and Ad Sales to ship impactful initiatives that elevate Tubi's live offering and maximize reach for priority events.
- Champion the viewer: Advocate for live audiences by ensuring intuitive discovery, clear event value messaging, and a trustworthy real-time streaming experience from tune-in to post-event communications.
Your Background
- 6+ years of product management experience, with significant time spent building consumer-facing products, ideally in streaming, live content, or other real-time, high-traffic environments.
- Proven ability to launch and scale features that drive audience engagement such as tune-in, session length, concurrency, or re-engagement for live or event-based programming.
- Strong analytical and technical fluency, including experience with experimentation, real-time metrics, and translating complex behavioral data into product insights and strategy.
- Demonstrated success leading cross-functional teams across Engineering, Design, Content, Marketing, and Operations to deliver reliable, high-quality experiences during major live moments.
- Deep user empathy and storytelling skills, with a passion for creating intuitive, emotionally resonant experiences around live events, cultural moments, and premium content.
- Operational rigor and calm under pressure, with experience planning for and executing during high-scale events or traffic surges.
Preferred
- Experience in streaming, sports, live broadcasting, or event-based media, especially involving concurrency planning, latency optimization, or high-reliability video delivery.
- Familiarity with live content programming workflows including metadata, scheduling, dynamic surfacing, UX for linear guides, or real-time event promotion.
- Strong product instincts for discovery flows, notifications, and event lifecycle UX (pre-event awareness → tune-in → retention → post-event engagement).
- Understanding of cross-platform ecosystems (CTV, mobile, web) and how user motivations differ during live vs. on-demand viewing.
- Experience working with or building real-time systems, alerting mechanisms, operational playbooks, or event readiness processes.
- Bonus: Exposure to sports, news, or tentpole entertainment events, or familiarity with ad-supported streaming monetization.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
