Senior Product Marketing Lead

Position Overview

As a Senior Product Marketing Lead at NeuroFlow, you will be responsible for developing and executing product marketing strategies that align with our business goals, with a particular focus on driving successful product launches, go-to-market strategies, and messaging for our health plan and managed care segment. This role is especially focused on effectively positioning our analytics solution, BHIQ, and will work closely with our healthcare informatics team to translate technical analytics detail into compelling messaging for the market. Cross-functional collaboration is a central part of this role, including partnering with product development, sales, client success and marketing to create and implement effective campaigns, market positioning, and messaging.

Key Responsibilities

• Develop and execute comprehensive product positioning, messaging, and expansion strategies for complex analytics products
• Define and communicate compelling product value propositions, differentiators, and benefits to the health plan and managed care market.
• Create and oversee the development of marketing collateral, including sales materials and digital content. Partner closely with product and informatics teams to translate the product and data roadmap for external audiences.
• Collaborate with the Growth team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
• Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning.
• Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies.
• Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty.
• Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts.

Required Qualifications & Competencies

• 6+ years of product marketing experience with progressive responsibility, with majority of experience selling into health plans and managed care organizations
• Demonstrated success in bringing technically complex analytics products to market in healthcare
• Natural storyteller with outstanding written and verbal communication skills, and ability to pitch to a prospect if asked to join Sales on a call
• Deep understanding of healthcare industry trends and specifically the buyer personas across commercial and government markets
• Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
• Data-driven decision-making mindset with experience using analytics to inform strategy
• Excellent cross-functional collaboration skills, including having a reputation for effectively "influencing without authority"

Company Benefits:

• Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.