Senior Product Marketing Manager (Bioanalysis Focus)
BioAgilytixDurham, NC
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Job Description
At BioAgilytix, we are passionate about premier science and the impact it has on our world. Our team of highly experienced scientists and professionals deliver tailored services for supporting new medicine breakthroughs with best-in-class bioanalytical services. We are tirelessly committed to our customers by being solution-oriented and deadline-driven. . . and we are growing. Our culture is fast-paced, fun and never boring. Because we work across numerous clients and drug modalities, your career can develop rapidly. You’ll gain experience with a variety of challenges all while you enable life-changing, life-saving therapeutics to the patients who need them.
As part of global marketing team, the Senior Product Marketing Manager leads the market strategy for BioAgilytix’s bioanalytical services. This role is responsible for developing and implementing comprehensive marketing campaigns to expand awareness in the biotech and pharmaceutical industries. The position is crucial in driving market visibility, customer engagement, and the growth of both new and existing services.
Location: Must be located in North Carolina, working remotely
Essential Responsibilities:
- Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis
- Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking
- Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies
- Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels
- Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement
- Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives
- Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans
- Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments
- Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support
- Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness
Additional Responsibilities:
- Other duties as needed
Minimum Preferred Qualifications:
Education/Experience:
- Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field; Master's degree or MBA preferred
- 8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environments
Skills:
- An understanding of the drug discovery and development process, market requirements and customer needs
- Requires strong and efficient organizational skills to multitask effectively
- Individual initiative, strategic and creative thinking, and problem-solving skills
- Prior experience working with cross-functional teams is a must
- Strong communication and presentation skills, both verbal and written
Supervisory Responsibility:
- This position will not have direct reports.
Supervision Received:
- Infrequent supervision and instructions
- Frequently exercises discretionary authority
Working Environment:
- Remote, located in North Carolina
- Occasional travel required
Physical Demands:
- Ability to work in an upright and/or stationary position for up to 8 hours per day
- Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists to operate office equipment
- Ability to access and use a variety of computer software
- Ability to communicate information and ideas so others will understand, with the ability to listen to and understand information and ideas presented through spoken words and sentences
- Frequently interacts with others to obtain or relate information to diverse groups
- Requires multiple periods of intense concentration
- Performs a wide range of variable tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence
- Ability to perform under stress or multi-task
- Regular and consistent attendance
Position Type and Expected Hours of Work:
- This is a full-time position
- Some flexibility in hours is allowed, but the employee must be available during the “core” work hours as published in the BioAgilytix Employee Handbook
- Occasional weekend, holiday, and evening work required
BENEFITS AND OTHER PERKS
Medical Insurance (HDHP with HSA; PPO), Dental Insurance, Vision Insurance, Flexible Spending Account (medical; dependent care), Short Term Disability | Long Term Disability Life Insurance, Paid Time Off (4 weeks per year), Parental Leave, Paid Holidays (9 scheduled; 5 floating), 401k with Employer Match, Employee Referral Program
COMMITMENT TO EQUAL OPPORTUNITY
BioAgilytix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other group protected by federal, state, or local law.
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FAQs About Senior Product Marketing Manager (Bioanalysis Focus) Jobs at BioAgilytix
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This job at BioAgilytix is located in Durham, NC, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
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