Senior Product Marketing Manager, Growth & Esports - Overwatch

Team Name:

Overwatch

Job Title:

Senior Product Marketing Manager, Growth & Esports - Overwatch

Requisition ID:

R027429

Job Description:

As Overwatch Esports continues to evolve, we are seeking an experienced cross-functional leader who is passionate about growing the sport, expanding fandom, and building new ways for players and audiences to connect with the ecosystem.

Your mission is to drive audience growth and engagement across Overwatch Esports by leading product, content, social, broadcast, brand, and live activation strategy while partnering closely with internal teams and external vendors to deliver world-class programs and fan experiences.

This role is anticipated to be a hybrid onsite/work-from-home position, with the home studio based in Irvine, CA.

What you bring to the table:

• Drive the growth vision for Overwatch Esports across sport and esports audiences, identifying new opportunities to increase reach, fandom, engagement, and cultural relevance.

• Lead strategies that create new avenues for content distribution, social engagement, and fan interaction across owned, earned, and partner channels.

• Own the development and execution of audience growth initiatives spanning broadcast, social, brand, content production, and channel standards.

• Partner cross-functionally with teams across Blizzard and external vendors, including marketing, community, analytics, creative, production, broadcast, competitive operations, franchise, and regional teams, to deliver integrated esports programs.

• Translate business goals and audience insights into actionable growth strategies, campaigns, content programs, and live experience initiatives.

• Serve as the primary point of contact for North America and EMEA, aligning regional execution with the broader global esports vision and supporting the global lead on strategic initiatives.

• Lead onsite brand activations and fan-facing initiatives at tentpole events, ensuring Overwatch Esports shows up in a compelling, consistent, and culturally resonant way.

• Act as a secondary lead on live event execution, partnering with event, production, and operations teams to deliver high-quality competitive and fan experiences.

• Own and develop go to market plans for new competitive and esports driven game features to increase participation and player conversion.

• Establish and uphold standards for broadcast presentation, social storytelling, brand execution, and content quality across programs and vendors.

• Collaborate with internal and external creative and production partners to develop compelling content formats, campaign ideas, and programming that drive audience growth and deepen engagement.

• Identify player, fan, creator, and community needs through data, feedback, and cultural trends, and incorporate those insights into strategy and execution.

• Define success metrics for growth and engagement initiatives, including viewership, reach, social engagement, audience retention, fan sentiment, event impact, and contribution to broader franchise goals.

• Build reporting, business cases, and strategic presentations for leadership to communicate performance, opportunities, and recommendations.

• Maintain strong relationships with regional stakeholders, creators, influencers, and community figures to strengthen the Overwatch Esports ecosystem.

• Ensure alignment across regional and global teams so that programs scale effectively while maintaining consistency in brand, audience experience, and operational excellence.

Minimum Requirements

• 12+ years of experience in Product Marketing, Growth, Product Management, Brand Marketing, Audience Development, or Program Leadership within gaming, esports, sports, media, or entertainment, or a combination of education and relevant experience.

• Strong analytical and critical thinking abilities with a proven track record of converting insights into decisions.

• Proven experience building and executing growth strategies that increase audience reach, engagement, and fan affinity.

• Experience leading cross-functional initiatives across content, social, brand marketing, broadcast, live events, and external partners.

• Experience developing content and channel strategies for gaming, esports, sports, or entertainment audiences.

• Strong understanding of how to grow fandom through social storytelling, creator ecosystems, live programming, and community engagement.

• Experience managing external agencies, production partners, and/or vendor relationships at AAA scale.

• Strong analytical and strategic thinking skills, with a track record of turning audience insights and performance data into action.

• Excellent communication, collaboration, and relationship-building skills across creative, operational, and executive stakeholders.

• Experience building go-to-market plans, growth programs, campaign strategies, and executive-ready reporting.

• Ability to operate effectively in a highly cross-functional, fast-moving environment with regional and global stakeholders.

• Proficient skills in product documentation for pitching, reporting, or organization

• Willingness and ability to travel internationally to support live events and esports initiatives.

• Strong familiarity with FPS games and gaming culture, either through professional experience or personal passion.

Extra Points

• Experience in AAA game marketing, publishing, or live-service growth strategy.

• Passion for Overwatch and deep familiarity with its esports ecosystem, creators, and community.

• Experience owning regional marketing or growth execution while aligning to a global strategy.

• Experience with live event brand activations, fan engagement programs, or experiential marketing.

• Strong understanding of esports broadcast strategy, content programming, and audience development.

• Experience working with global teams across regions such as Korea, Japan, China, Europe, and the Middle East.

• MBA or relevant graduate degree in business, marketing, product, media, or sports/esports management.

• Deep understanding of live-service engagement loops, fan lifecycle management, and performance marketing or growth frameworks.

• Deep understanding of the esports, sports, and entertainment landscape, including publisher strategies, platform ecosystems, and emerging audience trends.

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.