Senior Product Marketing Manager (B2B)

About Us:DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

Reporting to the Director of Product Marketing, this Senior PMM is DailyPay's market intelligence engine for our B2B products. This role sits at the intersection of market research and go-to-market strategy — you are the "Voice of the Market" who ensures our platform investments are grounded in buyer reality.

You will translate competitive intelligence, technical buyer insights, and market whitespace into compelling narratives, positioning frameworks, and business cases that shape both our roadmap influence and our GTM execution. You are a high-leverage partner to Product Management, bringing the outside-in perspective.Based in our New York City office, this hybrid position blends remote focus with high-energy, on-site collaboration, working shoulder-to-shoulder with our Engineering and Product teams to solve the future of earned wage access.

How You Will Make an Impact:

• Market & Competitive Intelligence: Own deep-dive research into competitor positioning, technical differentiators, and enterprise buyer trends. Synthesize findings into actionable insights that inform roadmap prioritization conversations

• Buyer Persona Development: Define the goals, pain points, and buying criteria of both technical and non technical buyer personas. Translate their requirements into messaging frameworks and sales tools that resonate in complex, multi-stakeholder deals.

• Inbound GTM Strategy: Partner with Product to develop launch positioning and messaging for new platform capabilities ensuring DailyPay's technical differentiation is clearly articulated to enterprise buyers and downstream internal stakeholders

• Business Case & Narrative Development: Build data-backed narratives (market sizing, competitive gaps, buyer ROI) that support internal alignment on platform investments. Your output establishes product-market fit.

• Sales & Field Enablement: Arm enablement teams with the competitive intelligence, technical positioning, and product differentiation tools they need to support the field in winning deals against sophisticated buyers.

What You Bring to The Team:

• 6+ years of experience in Product Marketing, ideally in highly technical products

• A track record of developing positioning, messaging, and competitive intelligence in B2B SaaS or FinTech.

• High technical literacy; comfortable analyzing technical documentation and platform integrations.

• Proven ability to influence product leaders through market evidence and commercial narrative

• Experience navigating the "Discovery" and Product-Market fit phase of the product lifecycle in B2B SaaS or FinTech.

What We Offer:

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

High-performing cultures aren't built in silos, they thrive on partnership. At DailyPay, we Commit Together to an inclusive, professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members don’t live “single-issue lives,” and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.

In our high-trust environment, we empower you to Challenge Norms. We’ve created a space where it is safe to ask difficult questions, disrupt the status quo, and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others, we arrive at better, more innovative results.

We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty, celebrates the unique lived experiences of its people, and thrives on collective success, you’ll find it here.

If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.