Senior Product Marketing Manager

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

What you’ll do as a GTM powerhouse

1. Build and Continuously Refine the US Value Proposition

• Define who we win with in the US, what pain we solve, and why we win

• Translate complex healthcare, AI, and workflow realities into clear, buyer-led messaging

• Pressure-test positioning in real conversations and iterate quickly — clarity over perfection

2. Competitive Intelligence & Market Reality (Core to the Role)

• Develop a deep, evolving view of the US landscape (incumbents, point solutions, internal builds, status quo)

• Stay close to the field through sales calls, customer conversations, and win/loss analysis

• Track how competitive narratives shift over time and respond quickly

• Maintain and evolve competitive assets (battlecards, objection frameworks, positioning) to sharpen messaging, enablement, and market narrative

3. Deal-Critical Enablement (Built, Tested, Improved)

• Build high impact assets that win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateral

• Ship quickly, gather feedback, and improve them

• Ensure sales can confidently tell the story without you in the room

4. Own and Iterate on US Storytelling

• Own US website and core product messaging

• Develop customer stories and proof points that resonate with enterprise buyers

• Keep pitch, site, and field narratives aligned as the story evolves

5. Be the Voice of the US Market Internally

• Bring clear, actionable insight on buyers, competitors, and objections to leadership

• Feed market learnings into Product, Sales, and Marketing to sharpen how we win

What we're looking for

• 5+ years leading GTM strategy in tech companies

• Background in health tech or adjacent healthcare environments

• Experience as a Senior PMM or equivalent high-ownership IC

• Proven ownership of:

  • Positioning & messaging

  • Sales enablement (decks, talk tracks, demo materials)

  • Go-to-market execution

• Exceptional writer with strong narrative instincts

• Fast, decisive, and energized by continuous iteration

The way we work

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you will flourish with us 🚀?

• In office to collaborate with like-minded professionals

• Healthcare, Dental, Vision benefit options

• 401k with 3% match

• Personal development budget of $500 per annum

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups

• The opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.