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Senior Product Marketing Manager

Silicon LaboratoriesAustin, Texas

$124,600 - $231,400 / year

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Overview

Schedule
Full-time
Career level
Director
Remote
On-site
Compensation
$124,600-$231,400/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more atwww.silabs.com.

Senior Product Marketing Manager
Austin TX 
Meet the Team
Silicon Labs is building world-class Product Line Segment Teams to accelerate adoption across our wireless IoT portfolio by identifying emerging market opportunities, developing strategic ecosystem relationships, and translating customer and market needs into differentiated product investments.AsSenior Product Marketing Manager,you will serve as the market and business leader for a strategic growth segment under our consumer electronics business area. Acting as the Voice of the Customer, you will identify emerging market opportunities, define future product investments, influence technology roadmaps, and drive revenue growth, design wins, and customer adoption. You will be responsible for developing strategic customer and ecosystem relationships while shaping the next generation of Silicon Labs wireless solutions.
Skills You Will Need
Minimum Qualifications
  • Bachelor’s degree in EE/CE/CS, or related technical discipline/experience.
  • 7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, IoT, consumer electronics, industrial technology, or related markets.
  • 5+ years in business development, product marketing, product management, strategic marketing, market development, or related roles.
  • Demonstrated experience developing market requirements, business cases, strategic product plans, MRDs, or product investment proposals.
  • Strong understanding of embedded systems, semiconductors, wireless connectivity technologies, and ecosystem dynamics.
  • Demonstrated ability to grow innovative products and businesses in rapidly evolving markets.
  • Strong analytical capabilities with experience performing market sizing, customer segmentation, competitive analysis, and investment prioritization.
  • Exceptional communication and presentation skills with the ability to influence customers, executive leadership, and internal stakeholders.
  • Ability to travel domestically and internationally as needed.
  • Preferred Qualifications
  • Experience initiating/ leading/ authoring MRDs, PRDs, or equivalent product planning artifacts.
  • Experience developing strategic partnerships and ecosystem relationships.
  • Experience with business planning, revenue forecasting, market sizing, portfolio strategy, and innovation management by leveraging AI tools and advanced analytics.
  • Responsibilities
    Product & Technology Strategy
    Lead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies.
    Own the process from market opportunity identification through Material Requirements Document (MRD) development and Product Development Program (PDP) approval, serving as the primary champion for new product investments.
    Leverage customer engagement, market analysis, competitive intelligence, and AI-enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high-level product requirements, use cases, and business cases.
    Partner with Product Management, Engineering, and Executive Leadership to align product roadmaps, technology investments, and long-term growth objectives.
    Segment Business Ownership
    Drive segment business performance through revenue growth, design-win expansion, funnel creation, and market share growth.
    Develop and execute segment growth strategies in partnership with regional Sales teams, establish priorities, success metrics, and investment recommendations that support long-term business objectives.
    Monitor segment performance, market trends, competitive dynamics, and strategic initiatives to ensure achievement of growth targets.
    Customer, Sales & Ecosystem Leadership
    Serve as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams.
    Develop trusted relationships with strategic customers, ecosystem partners, and industry stakeholders to identify emerging opportunities, accelerate adoption, and strengthen Silicon Labs’ market position.
    Support product commercialization activities including launch planning, sales enablement, ecosystem readiness, and customer adoption strategies.
    Represent Silicon Labs at customer meetings, industry events, and strategic engagements while driving alignment across cross-functional teams to ensure customer and business needs are successfully met.
    Benefits & Perks
    Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plansHighly competitive salary401k plan with match and Roth plan optionEquity rewards (RSUs)Life/AD&D and disability coverageFlexible spending accountsAdoption assistanceBack-Up childcareAdditional benefit options (Commuter benefits, Legal benefits, Pet insurance)Flexible PTO schedule3 paid volunteer days per yearCharitable contribution matchTuition reimbursementMonthly wellness offerings
    #LI AA1
    The annualized base pay range for this role is expected to be between $124,600 - $231,400 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

    Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.

    Automate your job search with Sonara.

    Submit 10x as many applications with less effort than one manual application.

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    FAQs About Senior Product Marketing Manager Jobs at Silicon Laboratories

    What is the work location for this position at Silicon Laboratories?
    This job at Silicon Laboratories is located in Austin, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
    What pay range can candidates expect for this role at Silicon Laboratories?
    Candidates can expect a pay range of $124,600 and $231,400 per year.
    What employment applies to this position at Silicon Laboratories?
    Silicon Laboratories lists this role as a Full-time position.
    What experience level is required for this role at Silicon Laboratories?
    Silicon Laboratories is looking for a candidate with "Director" experience level.
    What benefits are offered by Silicon Laboratories for this role?
    Silicon Laboratories offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Paid Community Service Time, Flexible/Unlimited PTO, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
    What is the process to apply for this position at Silicon Laboratories?
    You can apply for this role at Silicon Laboratories either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.