Senior Public Relations Specialist

We are seeking a motivated and detail-oriented Senior Public Relations Specialist to support our communications team. This role is ideal for someone who thrives in a fast-paced environment, enjoys working with media and content creators and has a strong interest in reporting, research, and presentation development. The position requires excellent organizational skills, strong follow-through, and the ability to manage deadlines across multiple projects. This role provides a chance to learn and grow with one of the best technology and gaming brands in the world. This role will be responsible for managing public relations strategies, media relations, and social media presence with content creators to enhance the company's reputation and brand image. The ideal candidate will have a strong understanding of new and traditional PR practices and the ability to help create engaging content and interact with audiences on various platforms.

Essential Duties and Responsibilities:

• Create and maintain detailed reports tracking media coverage, influencer activity, company mentions, competitor coverage, and online reviews.
• Monitor, track, and analyze earned media and social coverage across platforms.
• Support outreach and relationship management with influencers, media contacts, and partners to grow company digital exposure.
• Assist in the development of presentations, recaps and internal and client-facing materials.
• Enter, update, and maintain accurate data in tracking systems and databases.
• Coordinate and manage orders, requests, and deliverables related to PR campaigns.
• Conduct research on media outlets, influencers, competitors, and industry trends.
• Support campaign execution and assist with special projects as needed.
• Work cross functionally with marketing team to meet company goals.
• Enter orders for media samples in a timely manner.
• Meet tight deadlines while managing multiple priorities simultaneously.
• Be flexible to work in a fast-paced environment that may occasionally require evenings, weekends, or non-traditional business hours.
• Participate in occasional travel for events, meetings, or activations.
• Write press releases, blog posts, award submissions, newsletters, and other content to promote the company's initiatives, products, and services.
• Ensure content is consistent with the company's messaging and brand voice across all channels.
• Create media kits and other press materials to support PR campaigns.
• Coordinate interviews and media appearances for company spokespeople.
• Support PR campaigns with social media components such as influencer partnerships, contests, and hashtag campaigns.
• Monitor industry trends and competitor analysis for all managed products.
• Work with internal teams to manage crisis communication when required.
• Strong creative writing skills with a proven ability to craft compelling narratives, generate fresh ideas, and adapt storytelling techniques to enhance branding and communication strategies.
• Demonstrated ability to set and achieve goals, meet deadlines, and manage tasks efficiently.
• Knowledge of the latest trends in PR, marketing, social media, and digital communication strategies.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required.
• Excellent written and verbal communication skills in English.

Required Qualifications:

Years of Education

• Bachelor's degree (preferred in English, Journalism, Communications, Marketing, or related fields).

Work Experience

• 3-5 years of experience in PR, communications, marketing, journalism, events, or creative writing.

Preferred Qualifications:

• Familiarity with Adobe Creative Suite (e.g., Photoshop, InDesign) preferred.
• Experience with managing press relations and/or leading social media campaigns is a plus.
• Familiarity with media monitoring tools and social platforms.
• Strong presentation and data-tracking skills.

Working Conditions:

• Office Only: Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• May involve ~20% domestic travel, and some international travel, to meetings, events, and conventions.

$78,640 - $90,000 annually is the estimated pay range for this role. This role will be based in Fremont, California (hybrid). The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.