Senior Retail Media Director

About us

Jellyfish is a full service global digital agency, combining strategy, creative, data and media buying and planning expertise with technology under one integrated roof. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global marketing partner of the future.

We understand both brand and activation. We ensure our clients reach, influence and connect with the right audiences and fans based on data that reveals the insights to deliver exceptional creative solutions across any platform. In short, we create and deliver culturally relevant creativity that cuts through the clutter and sets hearts (and feeds) on fire.

As part of the Brandtech Group we’re at the forefront of the deployment of GenAI tools across every aspect of what we do and in PencilPro we have the world’s No 1 generative AI platform, revolutionising the process of creative production, distribution and performance prediction.

About the Role

We are seeking a Sr. Director, Retail Media to lead all retail and commerce media investment across major retail media networks/platforms, including Amazon, Target, Walmart, Criteo, Costco, and emerging platforms globally.

This role is responsible for both strategic leadership and hands-on stewardship of retail media investment, with particular depth in Amazon Advertising, which represents the majority of spend.

The Sr. Director will oversee planning, activation, optimization, pacing, forecasting, and reporting across retail platforms—ensuring operational excellence, financial accountability, and measurable business impact. They will lead a team responsible for campaign execution while elevating the level of strategic thinking, storytelling, and proactive growth planning.

This leader must be equally comfortable in executive conversations and in detailed retail media mechanics—able to challenge bidding strategy, campaign structure, automation reliance, and allocation decisions while also shaping the broader growth narrative.

The ideal candidate is a seasoned commerce media leader who combines deep platform expertise, disciplined operational management, and executive-ready strategic leadership.

Responsibilities

Retail Media Investment & Stewardship

• Own end-to-end retail media investment across Amazon and all major retail media networks.

• Lead budget allocation, pacing, forecasting, and in-flight optimization with strong financial accountability.

• Ensure disciplined management of performance metrics (ROAS, TACoS, CPC, incremental revenue) and drive proactive budget shifts based on performance, promotions, and inventory dynamics.

• Oversee campaign structure, bidding strategy, targeting, and testing rigor across all retail platforms, ensuring operational excellence and intentional use of automation.

• Translate platform signals (traffic trends, share of voice, competitive shifts, buy box dynamics) into clear action plans.

Planning, Reporting & Growth Narrative

• Establish a structured retail media planning framework with clear KPIs, allocation logic, and integrated on-site/off-site strategy.

• Standardize forecasting and reporting methodologies to ensure consistency, accuracy, and executive clarity.

• Elevate reporting from data summaries to concise performance narratives that clearly articulate:

  • What is happening

  • Why it is happening

  • What we are doing differently

• Ensure meetings prioritize problem-solving and forward-looking growth decisions over granular data review.

Leadership & Team Development

• Lead and develop a high-performing retail media team across planning, buying, and optimization functions.

• Provide direct oversight of senior leads to ensure strategic ownership, quality control, and executive readiness.

• Build accountability for performance, forecasting accuracy, and operational discipline.

• Foster a culture of proactive thinking, commercial acumen, and consistent “one voice” storytelling.

Cross-Functional & Global Alignment

• Partner closely with Business Planning & Analytics to align retail investment with broader measurement and financial frameworks.

• Collaborate with media and strategy teams to ensure integrated retail growth across on-site and off-site channels.

• Support development of global playbooks and scalable retail media best practices across markets.

Internal

• Foster a culture that values precision, accountability, and proactive problem-solving.

• Codify scalable retail media frameworks and governance standards.

• Strengthen integration across Retail Media, Investment, Analytics, Strategy, and Commerce teams.

• Serve as a senior commerce leader within Jellyfish and the broader network.

What You’ll Need

• 10+ years of retail media or commerce media leadership experience.

• Deep, hands-on expertise in Amazon Advertising and major retail media networks.

• Proven experience managing significant retail media budgets with strong financial discipline.

• Strong operational rigor across campaign structure, bidding, forecasting, and optimization.

• Exceptional executive communication skills with the ability to synthesize complex performance data into clear business guidance.

• Demonstrated success building and developing high-performing teams.

• Comfort operating in executive and cross-functional environments.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs

💰Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

🏥 Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

All your information will be kept confidential according to EEO guidelines.

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