
Senior Sales Manager - Hotel Sales
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Overview
Job Description
The Senior Sales Manager is responsible for driving revenue growth through strategic sales efforts, account management, and business development. This role focuses on generating group, corporate, and/or transient business while maintaining strong relationships with existing clients. The Senior Sales Manager plays a key role in achieving hotel revenue goals and supporting overall market share growth.
Key Responsibilities
Revenue Generation & Sales Strategy
- Proactively solicit new business through prospecting, networking, and client outreach
- Manage and grow a portfolio of key accounts to maximize revenue opportunities
- Identify and pursue group, corporate, and negotiated rate business
- Participate in the development and execution of the hotel’s sales and marketing plan
- Achieve and exceed monthly, quarterly, and annual sales goals
Account Management
- Maintain strong relationships with existing clients to ensure repeat business
- Conduct outside sales calls, site visits, and client presentations
- Respond to RFPs, leads, and inquiries in a timely and professional manner
- Negotiate contracts, pricing, and terms in alignment with hotel strategy
Market Intelligence & Reporting
- Analyze market trends, competitive set activity, and demand patterns
- Utilize tools such as STR reports, CRM systems, and brand resources
- Provide regular sales activity reports, forecasts, and pipeline updates
Collaboration & Leadership
- Work closely with revenue management to optimize pricing and inventory strategies
- Partner with operations teams (front office, F&B, events) to ensure successful execution of business
- Support and mentor junior sales team members when applicable
- Participate in sales meetings, training, and brand initiatives
Qualifications
- Minimum 3–5 years of hotel sales experience, preferably in a full-service hotel
- Proven track record of meeting or exceeding revenue goals
- Strong knowledge of group, corporate, and/or transient sales segments
- Experience with CRM systems (e.g., Delphi, Salesforce, or brand-specific systems)
- Excellent communication, negotiation, and presentation skills
- Ability to work independently and manage multiple priorities
Preferred Qualifications
- Experience with Hilton, Marriott International, or similar brand systems
- Familiarity with STR reports and revenue management concepts
- Local market knowledge and established client relationships
Benefits:
- Medical, Dental, Vision
- Voluntary Life Insurance, Voluntary Long-Term Disability
- 401k Plan
- Paid Time Off
- 7 Paid Holidays
- Go Hilton travel program: 100 nights of discounted travel
- Complementary Lunch or Dinner every work day
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. In accordance with New York State’s Pay Transparency Law (New York State Labor Law Section 194-b) which requires private employers with four (4) or more employees to include a range of pay for all advertised jobs, promotion, or transfer opportunities. This position pays between $70,000 and $75,000 annually, dependent on experience.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
