Senior Salesforce Developer, Technical Lead

This individual will serve as both a hands-on architect and key platform owner-translating business requirements into robust Salesforce solutions while maintaining best-in-class system governance, performance, and security standards.

Key Responsibilities

Salesforce Administration & Platform Ownership

• Serve as primary administrator for Salesforce, including user management, roles, profiles, permissions, and security settings
• Maintain system integrity, data quality, and platform performance through proactive monitoring and optimization
• Manage releases, sandbox environments, and deployment processes following SDLC best practices
• Establish and enforce governance policies, naming conventions, and documentation standards

Development & Technical Execution

• Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and declarative tools
• Build and maintain custom objects, workflows, validation rules, flows, and process automation
• Develop integrations with third-party platforms (marketing automation, call center systems, data platforms, etc.) using APIs and middleware
• Optimize system architecture to support performance, scalability, and maintainability

Marketing & Sales Enablement

• Partner with Marketing and Sales teams to translate campaign, lead management, and funnel requirements into technical solutions
• Support lead lifecycle management, attribution modeling, and campaign tracking
• Build dashboards and reports that deliver actionable insights for performance marketing and sales leadership
• Ensure alignment between Salesforce and marketing automation platforms (e.g., lead scoring, segmentation, data sync)

Data Management & Analytics

• Implement data governance best practices including deduplication, normalization, and enrichment strategies
• Ensure compliance with data privacy regulations (TCPA, CAN-SPAM, GDPR where applicable)
• Design scalable data models that support reporting, forecasting, and attribution
• Monitor and improve data hygiene across all touchpoints

Stakeholder Collaboration & Strategy

• Act as a strategic partner to cross-functional teams, aligning Salesforce capabilities with business objectives
• Gather, document, and prioritize business requirements; translate into technical specifications
• Provide recommendations for process improvements, automation opportunities, and system enhancements
• Train and support end users to drive adoption and maximize platform value

Qualifications & Requirements

• 5-8+ years of hands-on Salesforce development experience in a complex, multi-user environment
• Proven experience supporting Marketing and Sales organizations, ideally in a lead-generation or performance marketing environment
• Demonstrated success in designing and implementing scalable Salesforce solutions
• Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution.

Certifications (Required)

• Required: Salesforce Administrator Certified, Salesforce Platform Developer
• Preferred: Salesforce Advanced Administrator, Platform Developer II

Technical Skills

• Strong proficiency in:
• Apex, SOQL, SOSL
• Familiarity with Aura (LWC preferred)
• Salesforce Flow and Process Automation
• Data modeling and schema design
• Experience with:
• REST/SOAP APIs and integrations
• ETL tools and middleware platforms (e.g., MuleSoft, Zapier, Workato)
• Marketing automation platforms (e.g., Marketing Cloud, HubSpot, Marketo)
• Advanced reporting and dashboard development expertise

Best Practices & Methodologies

• Deep understanding of Salesforce best practices including:
• Declarative-first development approach
• Governor limits and performance optimization
• Secure coding and data access controls
• Change management and release management processes
• Experience with Agile or Scrum methodologies
• Strong documentation discipline (technical specs, data dictionaries, process flows)

Core Competencies

• Strategic thinking with strong technical execution
• Problem-solving and root cause analysis
• Attention to detail and commitment to data accuracy
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skills-able to translate technical concepts to non-technical stakeholders

Key Success Metrics

• System uptime, performance, and reliability
• User adoption and satisfaction
• Speed and quality of solution delivery
• Data accuracy and integrity
• Impact on lead conversion, pipeline visibility, and operational efficiency

Why This Role Matters

This role is critical to enabling scalable growth across marketing and sales by ensuring Salesforce operates as a high-performance, insight-driven platform. The right candidate will not only maintain the system-but continuously evolve it to unlock new efficiencies, improve customer experiences, and drive measurable business outcomes.