Senior Search Engine Marketing Manager, Apartments.com

Apartments.comis looking for aSeniorSearch EngineMarketing Managerresponsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition.  

You willbe responsible forour SEM operations,utilizingsophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale.The ideal candidate is skilled atmaking data driven decisions thatimpactlarge scale, measurable growth in a fast paced,dynamic environment. 

This positionis5 days in our Atlanta office.

Responsibilities:

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms

• Own budget allocation, pacing, and optimization to maximize ROI and scale 

• Drive performance improvements across bids, keywords, creatives, and campaign structure 

• Build reporting frameworks and deliver actionable insights through dashboards and presentations 

• Lead testing and adoption of new features, automation, and growth opportunities 

• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance

• Monitor competitive landscape and provide insights to sales and marketing teams

• Explore and test ways to improve program performanceutilizingAI techniques 

BasicQualifications:

• Bachelor’s degree from an accredited,not-for-profit, in person University or CollegeinMarketing orotherrelevantfield.

• 7+yearsof work experience in business, marketing, search (SEM/SEO)or related professionalarea.

• Experience managing andoptimizing$50MM+ annual digital marketing budgets across major performance marketing platforms and channels.

• A track recordof commitment to prior employers

• Deepexpertisein Google Ads and Microsoft Advertising, including advanced campaign types.

• Significant experiencemanaging and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in-house.

• Strong analytical skillset with experience in Google Analytics (or similar), and advancedproficiencyin Excel/Google Sheets.

• Proficiencywith conversion tracking, attribution models, and ensuring data integrity across platforms.

• Strongverbal and writtencommunication skills, with experience presenting performance insights and strategy to senior leadershipand draftingwritten summaries.

Preferred Qualifications:

• MBA preferred

• Knowledge/experience of multifamily industry a plus

• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy

• Experience working with large datasets and querying databases (e.g., GoogleBigQuery)

• Experience with enterprise bid management platforms such as Search Ads 360

• Experienceleveragingbusiness data and feed-based signals to power automated bidding and campaign optimization

• Hands-on experience with tagging and tracking implementation

• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency

What's in it for you?When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.