Senior Social & Community Marketing Specialist

We are looking for a Social & Community Marketing Specialist to drive conversation-first content and engagement across Reddit and social platforms. This role is responsible for turning product launches, campaigns, and key GTM moments into discussion driven content, while also executing short-form social content, and actively engaging with the broader gaming community.

This is not just a posting role, it requires active participation. The ideal candidate understands how gamers communicate online, knows how to spark conversations, and can translate product features into engaging, community-native discussions that perform across both social platforms and AI-driven discovery.

Essential Duties and Responsibilities:

Community & Reddit Strategy

• Execute Reddit strategy across brand and community subreddits
• Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
• Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
• Identify organic opportunities to engage in relevant external threads (not just owned channels)
• Contribute to improving AI syndication visibility through high-engagement, discussion-led content

Social Content Creation & Execution

• Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
• Post and manage content across Instagram, TikTok, and YT Shorts
• Collaborate with video/design teams to produce engaging, GTM-aligned content

Engagement & Community Growth

• Actively engage with users across platforms (comments, quote replies, threads)
• Identify and participate in trending conversations relevant to gaming, PC DIY, and esports
• Surface community insights, sentiment, and trends to internal stakeholders

Required Qualification:

• 3-5 years of experience in social media, community management, or content marketing
• Deep understanding of Reddit, Discord, and social platform dynamics
• Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
• Experience creating or appearing in short-form video content
• Passion for gaming, PC DIY, and online communities
• Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems

Preferred

• Experience managing or growing a subreddit or online community
• Experience working with gaming or tech brands
• Familiarity with peripherals GTM cycles, and launch planning
• Familiarity with content scheduling tools (e.g., Amplify or similar platforms)
• Experience with global-local marketing coordination

Working Conditions:

• 30% travel
• 70% Office: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time

$80,000 - $120,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California offices. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.