Senior Social Media Specialist

Summary:

FirstBank is seeking a creative, strategic and data-driven Social Media Specialist based in Nashville, Tennessee to support and execute our corporate social media presence across key platforms, including Meta, LinkedIn, Instagram, X, YouTube, and others as needed. This role is responsible for organic and paid social media execution, content creation, creative development, community engagement, and performance tracking.

The Social Media Specialist will serve as a key contributor in bringing our social strategy to life, working closely with the marketing team and internal partners to develop and publish high-quality, relevant content. This role requires strong judgment in content selection and quality, along with the ability to source and develop content from both within and outside the organization.

This individual will help grow FirstBank's social presence by creating engaging content, fostering meaningful audience connections, and supporting influencer or partnership opportunities where appropriate. The ideal candidate is a flexible, creative marketer who stays current on social trends and brings fresh, thoughtful ideas to drive engagement and strengthen our brand presence.

Essential Duties and Responsibilities:

• Support execution of FirstBank's social media strategy across organic and paid channels
• Create and publish engaging content across platforms including LinkedIn, Instagram, Facebook, YouTube, TikTok, and others as needed, including writing clear, compelling, and on-brand social media copy
• Design and produce social media assets including graphics and video using tools such as Canva and similar platforms
• Manage day-to-day social media activities including content scheduling, posting, and monitoring
• Assist with paid social campaign setup, audience targeting, creative development, and performance tracking
• Monitor and respond to comments and messages in a timely and professional manner
• Track and report on social media performance and provide recommendations for improvement
• Ability to translate social listening and audience data into actionable insights
• Utilize social media management and listening tools (e.g., Hootsuite, Sprinklr,
• Brandwatch, Buffer or similar) to support publishing and monitoring
• Maintain and update the social media content calendar in coordination with marketing initiatives
• Collaborate with internal teams to support campaigns, promotions, and key messaging
• Ensure all content aligns with FirstBank brand standards, applicable guidelines and adherence to regulatory requirements
• Stay up to date on social media trends, platform updates, and new tools
• Serve as a subject matter expert on social media best practices, processes, and policies within the marketing team and organization
• Partner with FirstBank Mortgage marketing and other teams to support cross-functional initiatives and identify cross-sell opportunities
• Support monitoring and escalation of reputational risks, customer complaints, and sensitive interactions in coordination with compliance and communications teams.

Education and/or Experienc

• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations
• 3-5 years of social media experience with proven success across platforms such as Meta, LinkedIn, Instagram, and X
• Experience creating social content, including graphic design and video production
• Hands-on experience supporting or managing paid social media campaigns
• Experience using social media management, listening, and analytics tools (e.g., Hootsuite, Sprinklr, Brandwatch, Buffer or similar)
• Experience with social media analytics and reporting tools (platform-native analytics, GA4 a plus)
• Familiarity with content creation and AI tools a plus
• Financial services or bank marketing experience a plus

Skills and Abilities

• Excellent communication, writing, and editing skills, with the ability to translate complex or technical topics into engaging social content
• Experience using social channels to drive measurable business outcomes and running A/B tests on content and campaigns
• Strong storytelling skills and comfort sharing creative ideas with cross-functional teams
• Passion for building and engaging with online communities, with a balance of creativity and performance mindset
• Highly organized and detail-oriented, with the ability to adapt to changing priorities
• Ability to maintain confidentiality and demonstrate a high level of professionalism and ethical behavior
• Self-motivated, proactive mindset with a strong ability to collaborate effectively across teams and build positive working relationships
• Understanding of and adherence to bank policies, laws, and regulations as applicable to job responsibilities
• Willingness to occasionally travel to support events, content capture, and community initiatives