SEO Digital Marketing Specialist

ONESOURCE HR SOLUTIONS

HR | Payroll | Benefits Administration

Digital Marketing & SEO Specialist

Part-Time to Full-Time | Monday–Friday, Flexible Hours | Competitive Salary

About Us & The Opportunity

OneSource HR Solutions partners with businesses of all sizes to navigate HR, payroll processing, and employee benefits administration. We serve clients across a wide range of industries — and we know that companies are searching every day for exactly what we offer. We need a Digital Marketing & SEO Specialist who can make sure we're the answer they find.

This is a high-impact role. You will own our digital presence — building an SEO-first strategy that drives organic discovery, generates qualified leads in our core markets (Florida, Texas, Ohio, and Michigan), and establishes OneSource HR Solutions as the go-to authority in our space.

What You'll Do

SEO & Organic Growth

• Research and target high-intent keywords in the HR services, payroll outsourcing, and benefits administration space
• Perform technical SEO audits and execute on-page/off-page strategies to drive first-page Google rankings
• Build local SEO presence targeting businesses in Florida, Texas, Ohio, and Michigan
• Pursue link-building with HR associations, industry publications, and trade directories

Content & Brand Authority

• Create SEO-optimized blog posts, service pages, and landing pages built around how our prospects actually search
• Develop lead magnets (compliance checklists, benefits guides, payroll calculators) that capture and convert traffic
• Position OneSource as a trusted voice on payroll compliance, ACA, benefits enrollment, and HR outsourcing

Paid Search & Social

• Manage Google Ads campaigns targeting businesses actively searching for our services
• Run LinkedIn campaigns aimed at HR directors, business owners, and CFOs in our target markets
• Retarget website visitors and continuously optimize for cost-per-lead

Analytics & Reporting

• Own Google Analytics 4, Search Console, and Tag Manager — track rankings, traffic, and lead conversion
• Deliver monthly performance reports with insights and strategic recommendations
• Monitor competitors and identify opportunities to take market share in search results

What You Bring

Required

• 3+ years of digital marketing experience with a clear focus on SEO strategy and execution
• Proven results improving organic rankings and driving measurable traffic growth
• Proficiency with SEMrush, Ahrefs, or Moz; Google Analytics 4, Search Console, Google Ads
• B2B content writing skills — you can write for HR managers, business owners, and CFOs
• Strong analytical mindset; ability to turn data into strategy

Preferred

• Experience marketing HR services, payroll, PEO, benefits administration, or professional services
• Familiarity with industry terms: PEO, ACA, COBRA, FMLA, HRIS, HCM, EOR, benefits enrollment
• Google Ads certification; HubSpot or CRM experience a plus

Industry Terms You Should Already Know

HR & Workforce

HR outsourcing PEO services HCM / HRIS Employee onboarding Workforce compliance Employer of Record (EOR)

Payroll & Benefits

Payroll processing Benefits administration ACA / COBRA / FMLA 401(k) management Payroll tax compliance

What We Offer

• Competitive salary and benefits package
• Flexible Monday–Friday schedule; part-time-to-full-time path for the right candidate
• Opportunity to build and own OneSource's entire digital marketing function
• A lean, collaborative team where your results are seen, valued, and rewarded

Ready to put OneSource HR Solutions on the map?

Submit your resume, a brief cover letter, and examples of SEO or content results you have driven.

OneSource HR Solutions is an Equal Opportunity Employer.