SEO Specialist

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.

Job Summary 

The SEO Specialist is responsible for developing a localized SEO strategy and executing core SEO deliverables for their assigned automotive dealers on a monthly basis. The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and Content team, as well as the Sales and Customer Success Team, to drive revenue, client retention, and exceptional performance as measured by L2T’s SEO Key Performance Indicators (KPIs). 

Responsibilities  

• Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.  

• Execute all pre-defined SEO tactics for assigned book of business on a monthly basis 

• Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients. 

• Respond to SEO client requests accurately and in a timely fashion. 

• Stay current on the latest industry trends, best practices, and search algorithm updates. 

• Understand and apply all relevant Standard Operating Procedures (SOPs) 

• Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates  

• Ensure all SEO work is imported into client-facing performance dashboard by month end 

• Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training 

• Complete account related tasks as assigned by your manager within the given time frame. 

• BA/BS 

• 6+ months of relevant experience 

• Experience with SEO software such as BrightEdge, AHrefs, and SEMrush  

• Google Analytics and Google Search Console experience preferred 

• Ability to manage time and complete multiple tasks to meet deadlines  

• Must have strong computer skills, including familiarity with Microsoft Office products as well as advanced problem solving and analytical skills 

• Strategic thinking with the ability to come up with new, creative solutions  

• Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships  

• Prioritizes and completes tasks with a concern for all the details involved; monitors and checks work for accuracy 

• Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture or work environment. 

• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment 

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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