Shopper Marketer

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Job Description:

Key Responsibilities:

Business Analytics & Insights:

• Analyze platform POS data to identify trends, opportunities, and areas for improvement.
• Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
• Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
• Develop and maintain dashboards and reports to track key metrics and KPIs.

Account Management:

• Manage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives.
• Collaborate with account teams to develop and execute strategic plans that drive GMV.
• Monitor inventory levels, pricing strategies, and promotional activities to maximize sales.

Portfolio Growth:

• Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms.
• Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company's strategic goals.
• Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories.

Campaign Management:

• Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions.
• Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies.
• Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.

Platform & Spend Optimization:

• Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms.
• Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence with in stipulated budgets.

Building Digital Commerce

• Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms

Experience:

2-5 years of experience in e-commerce marketing or ecommerce KAM, with hands-on-experience in business analytics.

Skills:

• Understanding of ecommerce marketing & account management
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Deep understanding of e-commerce platforms, digital marketing channels, and online shopper behavior.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills, capable of presenting data and insights to both technical and non-technical stakeholders.
• Advanced proficiency in Excel and experience with data analytics tools such as Power BI and Tableau would be added advantage.

Education:

Bachelors + MBA

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