Sibg Industrial Trade Marketing Supervisor

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Job Description:

Team Leadership & People Management

• Lead, coach, and develop a team of Industrial Trade Marketers to achieve business objectives and market growth targets.
• Establish clear performance goals, KPIs, and development plans for team members.
• Conduct regular field coaching, performance reviews, and capability-building sessions.
• Foster a high-performance, customer-centric, and collaborative culture.
• Ensure effective territory coverage and resource allocation.

Trade Marketing Strategy & Execution

• Develop and execute industrial trade marketing plans aligned with SIBG growth objectives & Trade driven KPIs
• Drive market penetration initiatives across key industrial segments and customer groups.
• Implement product launch programs, promotional campaigns, and market activation activities.
• Collaborate with sales leadership to identify market opportunities and address competitive challenges.
• Ensure consistent execution of trade marketing standards and brand guidelines across all territories.

Channel & Customer Development

• Strengthen relationships with distributors, dealers, industrial partners, and key accounts.
• Design and execute channel engagement programs that improve partner productivity and loyalty.
• Support strategic customer acquisition and retention initiatives.
• Identify opportunities to increase wallet share and cross-sell SIBG products.

Business Planning & Analytics

• Monitor market trends, customer needs, and competitor activities to identify growth opportunities.
• Analyze sales performance, campaign effectiveness, and ROI of marketing initiatives.
• Prepare regular business reviews, market intelligence reports, and performance dashboards.
• Recommend corrective actions and business improvement plans based on market insights.

Cross-Functional Collaboration

• Work closely with Sales, Product Management, Training, Supply Chain, and Marketing teams to execute business plans.
• Facilitate communication between field teams and corporate stakeholders.
• Ensure alignment between product positioning, customer needs, and field execution.

Operational Excellence

• Manage trade marketing budgets and ensure optimum utilization of resources.
• Ensure compliance with company policies, processes, and governance requirements.
• Drive continuous improvement in execution excellence, reporting accuracy, and market coverage.

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