Site Creative & Content Strategy Manager

Job Description

Workday Job Profile: Site Creative & Content Strategy Manager

Business/Posting Title: Site Creative & Content Strategy Manager

Grade: 10

Job Summary:

The Site Creative & Content Strategy Manager leads the editorial direction, onsite creative strategy, creative briefing, and asset workflow execution for Advance Auto Parts' digital storefront. This role serves as the connective tissue between Merchandising, Creative, Marketing, and Site teams-shaping clear storytelling direction, establishing creative standards, coordinating asset production, and ensuring content is delivered accurately, on time, and aligned to category and campaign priorities.

This role focuses on how stories come to life on site, translating merchandising and marketing strategies into compelling creative briefs, managing the end‑to‑end asset pipeline, and ensuring all final assets meet brand standards and publishing requirements. The Site Creative & Content Strategy Manager plays a critical role in keeping creative development organized, efficient, and impactful across homepage, category, and campaign experiences.

What will you do?

Creative Strategy & Editorial Direction

• Define and evolve the onsite creative strategy, ensuring alignment with brand, merchandising, and marketing objectives

• Establish and maintain creative standards, principles, and guardrails to drive consistency across homepage, category, and campaign experiences

• Own the creative briefing process for onsite content, translating category priorities, campaigns, and customer needs into clear storytelling direction

• Write actionable creative briefs outlining narrative intent, messaging priorities, asset requirements, and success criteria

• Provide guidance on messaging clarity, value‑proposition articulation, and content hierarchy to strengthen onsite storytelling

• Maintain an editorial perspective that ensures consistency of tone, voice, and brand expression across site experiences

Creative Production & Workflow Management

• Partner closely with Creative, Photography, and Copy teams to bring briefs to life through strong visual and editorial execution
• Manage the full lifecycle of creative assets from concept through delivery, including intake, timelines, reviews, and final handoff
• Track asset requests, milestones, and dependencies using project‑management tools and shared workflows
• Route creative for review and approval, incorporating feedback while maintaining scope, timelines, and quality standards

Asset Readiness & Publishing Support

• Review and approve creative assets for accuracy, brand consistency, adherence to onsite creative standards, and alignment with merchandising goals

• Ensure creative execution adheres to established onsite creative standards, brand guidelines, and experience principles

• Partner with Site Merchandising teams to support asset readiness checks and last‑mile coordination ahead of launch

• Maintain clear documentation, trackers, and process standards to support predictable, repeatable execution

Planning, Alignment & Cross‑Functional Collaboration

• Maintain and evolve an editorial calendar tied to category moments, seasonal campaigns, and recurring content needs

• Continuously identify opportunities to improve creative workflows, tooling, and collaboration models

• Lead cross‑functional alignment across Merchandising, Marketing, Creative, and Ecommerce to define creative priorities, expectations, and sequencing

• Serve as the primary operational lead for onsite creative production, reducing friction and improving speed to market

• Drive clarity and decision‑making across teams to ensure creative strategy, timelines, and outputs remain aligned to business goals

Location & Work Availability:

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications:

• Strong creative operations and editorial mindset with the ability to translate strategy into clear, executable creative direction

• Proven ability to manage complex asset pipelines and cross‑functional timelines

• High level of organization, attention to detail, and ownership over deliverables

• Clear communicator comfortable working across creative, merchandising, and marketing teams

• Demonstrated ability to define creative strategy and set standards that guide scalable execution

• Strong cross‑functional leadership skills, with experience aligning multiple stakeholders around shared creative goals

Certifications, Experience, and Education:

Experience:

• 5-7 years of experience in editorial content, creative project management, digital production, or related roles
• Demonstrated experience writing strong creative briefs and partnering with design and copy teams
• Proven ability to manage creative workflows, asset pipelines, and cross‑functional timelines
• Proficiency with creative asset tools and project‑management platforms
• Experience supporting ecommerce, retail, or marketing teams preferred
• Familiarity with campaign development, photo direction, or content production workflows a plus

Education:

• Bachelor's degree required in Marketing, Communications, Creative Writing, Digital Media, Business, Merchandising, or a related field; equivalent professional experience may be considered.

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.

Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do‑it‑yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands.

Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.

Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.

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