Skillbridge Extern - Social Media

Ideal Candidate Profile

This externship is ideal for transitioning service members who are: 

• Interested in social media, digital content creation, or creative operations 

• Comfortable being at events, shoots, activations, or day-to-day content capture 

• Outgoing, adaptable, and excited to contribute to the small but meaningful tasks that keep social running 

• Has a strong working knowledge of military culture and the unique needs of service members, Veterans, and military families. 

• Detail-oriented with strong communication instincts 

• Eager to learn the behind-the-scenes workflows that support posting, publishing, and community engagement 

• Resourceful, collaborative, and unfazed by fast-paced creative environments 

Learning Objectives

This externship offers real-world exposure to how this team plans, executes, and adapts within a high-performance business environment. 

• How to support and coordinate social-media-specific project deliverables such as content capture, editing workflows, scheduling, and cross-functional approvals 

• Best practices in social publishing, community engagement, content organization, and campaign execution 

• Core systems and tools used by the Social Media team to manage posts, calendars, asset libraries, routing, and performance tracking 

• Exposure to time management, communication flows, and rapid-response decision-making needed to operate effectively in live content and high-tempo social environment 

Key Responsibilities

Externs will gain a working understanding of the core building blocks of how the team operates and delivers on its mission day to day, through observation and hands-on learning. 

Social Content Capture & Production

• Support capturing video, photography, b-roll, behind-the-scenes content, and social-ready assets 

• Assist with basic video editing, photo editing, resizing, formatting, and prepping content for platform-specific use 

• Contribute to maintaining creative asset organization for quick retrieval and timely posting 

Social Posting & Scheduling

• Assist with drafting, preparing, and scheduling posts under team guidance 

• Help maintain social calendars and track upcoming campaigns or posting needs 

• Support copy, captions, hashtags, tags, and content packaging aligned to brand standards 

Community Engagement & Monitoring

• Support BRCC’s community engagement efforts by monitoring comments, questions, and social sentiment 

• Assist in escalating issues or comments to the appropriate internal team 

• Learn how engagement patterns help guide future content decisions 

Cross-Functional Collaboration

• Work closely with Social Media Managers, Creative Teams, Marketing Operations, Retail Marketing, and other partners 

• Support communication between stakeholders to ensure content is approved, aligned, and ready for publishing 

• Participate in content planning meetings, creative reviews, and campaign alignment sessions 

Documentation & Workflow Support

• Assist in maintaining content logs, calendars, trackers, and approval records 

• Help organize raw content libraries (video, photography, project folders) for easy access 

• Support tracking post performance, content readiness, and deadline adherence 

Education and Skill Requirements

• Strong interest in social media or creative production 

• Comfortable with smartphones, cameras, or basic editing tools (professional experience not required) 

• Ability to communicate clearly and work with multiple creative partners 

• Comfortable in fast-paced environments and willing to tackle small tasks with high ownership 

• Positive attitude, adaptability, and enthusiasm for learning new digital workflows