Slate Communications Specialist

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Job Title: Slate Communications Technology Specialist

FLSA Status: Exempt

Reports to (Position Title): AVP, Graduate & Professional Admission

Work Schedule: Full-Time, 35 hour work wee

Position Summary

The Slate Communications Technology Specialist is a functional–technical role responsible for building, managing, and optimizing Slate-based communications across the full enrollment lifecycle. This position sits at the intersection of recruitment strategy, communications execution, and CRM systems, ensuring that Slate messaging is timely, targeted, compliant, and aligned with institutional priorities. This role supports institution-wide enrollment goals and works across graduate, professional, and undergraduate contexts. While the primary focus is graduate and professional programs, the position plays an important role in ensuring Slate communications are scalable, coordinated, and sustainable across the full enrollment ecosystem.

The role primarily supports graduate and professional programs, including residential graduate programs, MPS degrees, and Professional Studio courses, while also providing limited undergraduate support to ensure consistency, shared infrastructure, and institutional best practices. The Specialist translates enrollment goals into scalable Slate communication flows, collaborates closely with admissions and marketing partners, and serves as a key steward of Slate communications governance.

Key Responsibilities

Slate Communications Strategy & Execution

• Build, deploy, and maintain Slate communication plans across inquiry, applicant, admitted, deposited, and enrolled stages.

• Develop and manage Slate Deliver campaigns, population rules, queries, and filters in alignment with enrollment strategy.

• Translate recruitment and yield strategies into automated, behavior-driven communication flows.

• Support multi-audience messaging, including domestic and international prospects, degree and non-degree audiences, and program-specific segments.

Content Implementation & Optimization

• Implement email, SMS, and portal messaging within Slate using approved templates and brand standards.

• Collaborate with admissions, marketing, and external partners to migrate and modernize legacy communications into Slate.

• Test, QA, and refine communications to ensure accuracy, deliverability, accessibility, and performance.

• Maintain version control and documentation for Slate communications.

Data, Logic, & Systems Integration

• Build and maintain Slate queries, populations, rules, and conditional logic supporting communications.

• Partner with Slate administrators and data teams to ensure clean data inputs, proper field usage, and reliable triggers.

• Support communications tied to system integrations (e.g., Slate → SIS, application milestones, decision release workflows).

• Monitor data health and troubleshoot issues impacting communication delivery or segmentation.

Reporting & Continuous Improvement

• Track communication performance metrics (opens, clicks, conversions) and recommend optimizations.

• Support A/B testing and iterative improvements based on enrollment outcomes.

• Contribute to post-cycle assessments of communication effectiveness for graduate and professional programs.

Governance, Training & Collaboration

• Serve as a subject-matter expert for Slate communications best practices.

• Help establish and enforce governance around communication ownership, timing, and audience definitions.

• Train admissions staff on Slate communication tools, expectations, and workflows as appropriate.

• Collaborate with Undergraduate Admission counterparts to share infrastructure, standards, and efficiencies.

Required Qualifications

• Bachelor’s degree or equivalent combination of education and experience.

• 2–4 years of experience working with Slate CRM, with direct responsibility for communications builds.

• Demonstrated experience building queries, populations, Deliver campaigns, and conditional logic in Slate.

• Strong understanding of enrollment communications, CRM data structures, and recruitment funnels.

• High attention to detail, strong QA instincts, and comfort working in complex systems.

Preferred Qualifications

• Experience supporting graduate and/or professional programs.

• Familiarity with Slate integrations (SIS, marketing platforms, third-party vendors).

• Experience migrating communications from legacy systems into Slate.

• Understanding of enrollment marketing, yield strategy, and audience segmentation.

• Comfort working in collaborative, cross-functional environments with evolving priorities.

Core Competencies

• Systems thinking and process orientation

• Clear documentation and technical communication

• Data-informed decision making

• Collaboration across technical and non-technical teams

• Ability to balance precision with speed in a live enrollment environment

Salary: Salary is commensurate with experience with a range from $54,900 - $68,600 annually

Conditions of Employment:

• Conditions: Satisfactory Background Check

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: While performing the duties of a job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to (amt) pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position)

• Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually (minimal, moderate, or high).

•  Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (additional training may be added, SEE: EHS Manager training schedule)

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.