Social Content Lead

Our Mission:

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe"

Our Values

Take the Lead

We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast

We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together

We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk

We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First

We act with integrity, transparency, and consistency so people feel safe-whether they're swiping, matching, or working alongside us.

Spark Fun

We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

The Team:

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms-balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

The Role:

We're looking for a creator who doesn't just "make content"-you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You'll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube-with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you'll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.

Where you'll work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

In this role, you will:

• Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
• Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
• Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
• Develop scalable content series and repeatable formats that strengthen Tinder's voice and increase audience engagement
• Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
• Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
• Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
• Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
• Improve content workflows and creative systems to increase speed, efficiency, and scalability

Skills Required:

• 4-6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)

• Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content

• Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms

• Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations

• Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment

• Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

• Bonus: On-camera experience or experience directing creators, talent, or influencer content

As a full-time employee, you'll enjoy:

• Flexible Vacation, 10 Sick Days

• Time off to volunteer and charitable donations matched up to $15,000 annually

• Comprehensive health, vision, and dental coverage

• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

• 100% paid parental leave (including for non-birthing parents) and family forming benefits

• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

• Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

• Free subscription to Tinder Gold

$95,000 - $110,000 a year

The salary range for this position is $95,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Commitment to Inclusion

At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

#Tinder

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