Social Creative Lead

The GapFolsom, California

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

About the Role

The Social Creative Lead is a key role on the organic social team, responsible for driving social-first content excellence. This is an exciting opportunity to shape and evolve the Athleta brand world on social media, fostering newness, engagement, and growth. This role will be responsible for owning content development from concepting through to delivery, overseeing production both internally and with external partners. The ideal candidate is equal parts strategist, producer, and creative—someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape.

What You'll Do

Own the organic social content end-to-end— Plan, create, and manage compelling content for TikTok, Instagram, YouTube Shorts, and emerging platforms.

Champion social-first storytelling—Develop original concepts designed specifically for social platforms, beyond adaptations of campaign or seasonal assets.

Support & manage creator-generated content—Partner with influencer team, UGC creators and internal teams to ensure a consistent pipeline of fresh, brand-right content.

Stay ahead of trends— Monitor social trends, industry trends, and cultural moments to capitalize on real-time social content opportunities.

Collaborate onsocial shoots & production—Partner closely with creative and production teams onsocial media content shoots from pre-production to completion.

Work cross-functionally— Collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.

Test & innovate—push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.

Who You Are

Asocial-first storytellerwith 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.

Deeply immersed insocial culture– You live and breathe TikTok, Instagram, andinternetculture overall.

Ahands-on creator—You’reexperienced in concepting, scripting, directing, shooting, and even editing social-first video content when needed.

Atrend-spotter— You have a sixth senseforwhat’snext and know how to make a brand part of the conversation.

Highlyorganized and adaptable— You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivotfrequently

Passionateabout fashion,styleand cultural storytelling

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FAQs About Social Creative Lead Jobs at The Gap

What is the work location for this position at The Gap?

This job at The Gap is located in Folsom, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Gap?

Employer has not shared pay details for this role.

What employment applies to this position at The Gap?

The Gap lists this role as a Full-time position.

What experience level is required for this role at The Gap?

The Gap is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at The Gap?

You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.