Social Digital Creative Producer
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Overview
Job Description
Block LLP is a performance-driven personal injury law firm built on measurable growth, accountability, and results. We are committed to helping injured clients secure the compensation they deserve while building a marketing engine designed to scale intelligently and profitably.
We are seeking a Social Digital Creative Producer to own the full lifecycle of paid social ad creative, from concept through final production and launch.
This is not just a filming or editing role. You will develop original concepts, structure persuasive messaging, direct in-office shoots, produce high-performing assets, and collaborate closely with Paid Media to drive measurable performance improvements.
The ideal candidate understands direct-response marketing and knows how to create thumb-stopping, conversion-focused creative that lowers cost per qualified lead.
Requirements
Key Responsibilities
- Develop original ad concepts aligned with campaign goals and structured testing roadmap
- Write and structure compelling hooks, scripts, and short-form messaging
- Plan and direct in-office shoots (attorneys, testimonials, educational content, UGC-style formats)
- Film high-quality vertical video content optimized for Meta placements (Reels, Feed, Stories)
- Edit performance-driven video ads for paid social campaigns
- Design supporting static image ads when needed
- Produce multiple creative variations per concept to enable disciplined testing
- Collaborate closely with the Paid Media Buyer to align on KPIs and performance goals
- Analyze creative performance data and iterate based on results
- Own projects from initial idea through final live deployment
Qualifications
- 4+ years creating paid social ads (Meta experience required)
- Strong understanding of direct-response creative and hook-driven ad structure
- Proven experience developing original ad concepts, not just editing existing footage
- Comfortable directing on-camera talent in a professional environment
- Proficient in filming and editing short-form vertical content
- Ability to execute multiple new concepts per week in a fast-paced environment
- Portfolio demonstrating conversion-focused ad creative and measurable results
What Success Looks Like
- A consistent pipeline of new, testable ad concepts and iterations
- Clear strategic thinking behind each creative initiative
- Measurable improvements in CTR, conversion rate, and cost per qualified lead
- Fast iteration cycles informed by real performance data
- Creative output that directly contributes to lower acquisition costs and increased signed cases
Benefits
Compensation & Benefits
- Competitive base salary of $75,000–$100,000 annually, based on experience and performance
- Robust PTO program, including time-off accrual and firm-recognized holidays
- 401(k) retirement savings program
- Performance-based bonuses tied to measurable impact and results
- Clear growth and advancement opportunities within a scaling organization
Culture & Perks
- Supportive, team-oriented environment built on accountability and collaboration
- Regular firm-wide events, team outings, and company celebrations
- Fully stocked kitchen with snacks, beverages, and coffee
- Growth-focused culture with meaningful advancement pathways
- Leadership team that values ownership, performance, teamwork, and excellence
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.