Social Media and Content Manager - Hybrid

• Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
• Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences.
• Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel.
• Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture.
• Manage publishing, community engagement, and day-to-day activity across company social channels.
• Identify opportunities to participate in timely trends, conversations, and emerging platform formats.
• Develop original content featuring Overture’s people, products, capabilities, culture, and client work.
• Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content.
• Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms.
• Write social posts, captions, video scripts, hooks, and campaign copy.
• Interview employees and subject-matter experts to identify useful, interesting, and engaging stories.
• Turn merchandise trends, product launches, activations, and company news into relevant social content.
• Capture content at company events, client activations, production facilities, and other locations as needed.
• Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series.
• Monitor social media, cultural, marketing, and branded merchandise trends.
• Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation.
• Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice.
• Develop social-first campaigns designed to grow audience, engagement, and brand awareness.
• Identify and manage relationships with external creators, influencers, and freelance content partners.
• Create briefs and oversee creator content from concept through publication.
• Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns.
• Test new content series, creative approaches, and distribution strategies.
• Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators.
• Use performance data to evaluate content effectiveness and continuously improve the social media strategy.
• Provide regular reporting that includes clear insights and recommended actions.
• Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation.
• May require up to 10% travel.
• Other tasks as assigned by management.

• Bachelor’s  degree in Marketing, Communications, Digital Media, or a related field preferred.
• A  current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
• 3–5 years of experience in social media, content creation, digital marketing, or a related role.
• Portfolio demonstrating strong social media content, particularly short-form video.
• Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook.
• Experience creating, shooting, and editing social media content.
• Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms.
• Strong writing, storytelling, interviewing, and communication skills.
• Strong understanding of social media trends, algorithms, formats, and audience behavior.
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Comfortable appearing on camera and representing the company publicly.
• Ability to work independently and move quickly from idea to execution.
• Experience working with creators, influencers, or freelance production partners preferred.
• Familiarity with social listening, scheduling, analytics, and paid social tools preferred.

• B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred.

• Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
• Pet insurance and bring your dog to work days
• Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
• Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
• 401(k) eligibility day one of employment, with a Company match after the first year of employment
• Paid maternity and paternity leave based on years of service
• Relaxed dress code
• Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
• Employee referral bonus

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