Social Media and Event Planner

Industry: Hospitality 

Location: Columbus, OH

Employment Type: Full-Time

Position Summary:

We are seeking a creative, organized, and energetic Social Media & Event Planner to join our hospitality group. This role is responsible for managing social media platforms, creating engaging content, coordinating marketing initiatives, and planning memorable events that enhance guest experiences and promote our restaurants, venues, and hospitality brands.

The ideal candidate is highly creative, detail-oriented, social media savvy, and passionate about hospitality, entertainment, and customer engagement.

Key Responsibilities:

Social Media Management

• Develop and execute social media strategies across social media platforms.

• Create, schedule, and publish engaging content including photos, videos, reels, stories, and promotional campaigns.

• Monitor social media trends and implement creative ideas to increase engagement and brand awareness.

• Respond to comments, messages, reviews, and customer inquiries in a timely and professional manner.

• Coordinate with management and venue teams to promote specials, events, new menu items, and company announcements.

• Track analytics and provide monthly reports on engagement, growth, and campaign performance.

Event Planning & Coordination

• Plan, organize, and execute private events, promotions, community events, and in-house entertainment.

• Coordinate event logistics including vendors, décor, entertainment, staffing, timelines, and budgets.

• Work closely with venue managers and clients to ensure successful event execution and guest satisfaction.

• Assist in developing creative event concepts that align with brand identity and increase customer traffic.

• Manage event marketing efforts through social media, email campaigns, and promotional partnerships.

• Attend and oversee events as needed to ensure smooth operations.

Marketing & Brand Support

• Assist with marketing campaigns, partnerships, and promotional initiatives.

• Capture photo and video content during events and daily operations for marketing use.

• Maintain brand consistency across all social media and promotional materials.

• Collaborate with internal teams to support recruiting, public relations, and customer engagement efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Event Management, or related field preferred.

• Experience in social media management, event planning, hospitality marketing, or related roles.

• Strong knowledge of social media platforms, trends, and content creation tools.

• Experience with Canva, Adobe Creative Suite, or similar design/editing software preferred.

• Excellent written and verbal communication skills.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Ability to work evenings, weekends, and special events as needed.

• Photography and videography experience is a plus.