Social Media & Engagement Lead

Breeden's OrchardMt. Juliet, TN

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Job Description

Are you someone who brings high energy, loves connecting with people, and knows how to turn everyday moments into great content? As our Social Media and Engagement Lead, you won't just be behind a screen—you’ll be out in the sun, interacting with families, capturing smiles, and telling the vibrant story of life at the orchard.

You will be responsible for creating and capturing content for Hidden Valley across Instagram, TikTok, and Facebook, driving community engagement, taking photos across our orchard, with our animals, of our food and special experiences, creating short-form video content, and serving as a welcoming digital ambassador for our farm.

Requirements

Key Responsibilities

Content Creation & Storytelling: Plan, shoot, and post high-quality, engaging visual content (Reels, TikToks, Stories, and photos) that showcases orchard events, seasonal treats, U-pick updates, and behind-the-scenes farm life.
Social Media Interaction: Work with our General Manager and Head of Marketing to ensure our presence on TikTok, Instagram, and Facebook, is engaging for our guests and attracts a larger audience.
On-Ground Hospitality & Engagement: Interact directly with guests, families, and young children at the orchard to capture authentic, joyous moments and build a warm, welcoming environment.
Event Promotion: Partner with farm leadership to hype up seasonal highlights, farm festivals, weekend activities, and retail shop products.

Qualifications & Skills

Social Media Expertise: Strong knowledge of Instagram, TikTok, and Facebook (including native tools, trends, analytics, and editing within the apps or tools like CapCut/Canva).
People-First Energy: Warm, approachable, and enthusiastic. You genuinely love hospitality and feel natural interacting with guests, parents, and kids.
Storytelling Instincts: A strong eye for visual aesthetics, lighting, and narrative—you know how to make a crisp autumn day or a fresh apple pie look irresistible.
Self-Starter Attitude: Comfortable moving around the orchard independently, taking initiative to find compelling stories and content opportunities.
Ohio Local Pride: A deep appreciation for Ohio agriculture, local traditions, and agritourism.

Work Environment & Physical Demands

Active, outdoor environment: Expect to spend significant time walking the orchard grounds in various weather conditions during peak season.
Weekend availability is required during peak season (August through early November).

Benefits

Competitive hourly wage based on experience.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Social Media & Engagement Lead Jobs at Breeden's Orchard

What is the work location for this position at Breeden's Orchard?

This job at Breeden's Orchard is located in Mt. Juliet, TN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Breeden's Orchard?

Employer has not shared pay details for this role.

What employment applies to this position at Breeden's Orchard?

Breeden's Orchard lists this role as a Full-time position.

What experience level is required for this role at Breeden's Orchard?

Breeden's Orchard is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Breeden's Orchard?

You can apply for this role at Breeden's Orchard either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.