Social Media & Digital Marketing (nursing homes)
Career StrategiesSkokie, Illinois
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Job Description
Position SummaryWe are seeking an experienced Social Media & Digital Marketer with a background in skilled nursing, or long-term care to lead and manage our organization’s digital presence. This is a newly created role responsible for developing and executing a comprehensive social media strategy across multiple platforms to enhance brand awareness, support census growth, and strengthen recruitment efforts.Essential Duties and ResponsibilitiesDevelop, implement, and manage a comprehensive social media strategy aligned with organizational goals
- Manage all social media platforms, including LinkedIn, Instagram, TikTok, and Facebook
- Create original, compliant content including written posts, graphics, photography, and short-form video
- Coordinate and highlight resident life, team culture, community engagement, and organizational initiatives
- Monitor online reputation and respond appropriately to engagement and inquiries
- Track, analyze, and report performance metrics including engagement, reach, lead generation, and brand growth
- Collaborate with leadership to align messaging with occupancy and recruitment objectives
- Ensure compliance with healthcare regulations and privacy standards in all communications
- Stay current with digital marketing trends and best practices within healthcare and senior living
- Minimum of 2–5 years of social media management experience
- Prior experience in skilled nursing, or long-term care marketing required
- Demonstrated ability to develop strategy and execute content independently
- Strong writing, communication, and storytelling skills
- Experience with analytics tools and social media management platforms
- Knowledge of HIPAA and healthcare compliance considerations in marketing
- Self-motivated, organized, and able to manage multiple projects effectively
- Experience supporting census growth or recruitment initiatives through digital campaigns
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FAQs About Social Media & Digital Marketing (nursing homes) Jobs at Career Strategies
What is the work location for this position at Career Strategies?
This job at Career Strategies is located in Skokie, Illinois, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Career Strategies?
Employer has not shared pay details for this role.
What employment applies to this position at Career Strategies?
Career Strategies lists this role as a Full-time position.
What experience level is required for this role at Career Strategies?
Career Strategies is looking for a candidate with "Senior-level" experience level.
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