Social Media & Marketing Manager

Description

The Social Media & Marketing Manager is responsible for developing, implementing, and managing marketing and social media strategies that promote the city's brand, programs, services, and events. This position oversees digital messaging that engages the community and supports organizational goals.

Requirements

Social Media Management

• Manage and maintain assigned social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, etc.)
• Create and schedule engaging content including graphics, photos, videos, and written posts.
• Monitor comments, messages, and online engagement, responding as requested in a timely and professional manner.
• Track and analyze social media performance and provide monthly reports on engagement and growth.

Marketing & Communications

• Develop and implement marketing strategies and campaigns to promote community events, programs, and initiatives.
• Create marketing materials such as flyers, newsletters, email campaigns, and digital promotions.
• Ensure consistent branding, messaging, and visual identity across all communication platforms.
• Collaborate with the Mayor and department leaders to promote upcoming events and community initiatives.

Content Creation

• Write clear, compelling and professional copy for social media, websites, press releases, and promotional materials.
• Capture and edit photos and videos for use in digital marketing.
• Maintain a content calendar to ensure regular and timely communication.

Public Relations & Community Engagement

• Develop press releases and media outreach materials.
• Promote community events and highlight organizational achievements.
• Build positive relationships with community partners and stakeholders.

Analytics & Reporting

• Monitor marketing and social media analytics.
• Evaluate campaign effectiveness and recommend improvements.
• Track trends and emerging social media strategies to improve outreach.

Supervisory:

As necessary, supervise contractual employees hired for specific activities (i.e. videos, drone footage, etc.)

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred.
• Experience managing social media accounts for an organization, business, or nonprofit.
• Strong writing, editing, and communication skills.
• Knowledge of social media platforms, digital marketing tools, and analytics.
• Experience with graphic design tools (Canva, Adobe Creative Suite, etc.) preferred.
• Ability to manage multiple projects and meet deadlines.

EDUCATION and/or EXPERIENCE:

• Graduation from an accredited four-year college or university with a bachelor's degree in marketing, Communications, Public Relations, or related field preferred.
• Minimum five years of experience in related fields.
• Previous Municipality experience preferred

OTHER REQUIREMENTS:

• Have and maintain a valid Mississippi Vehicle Operator's license.

KNOWLEDGE, SKILLS, ABILITIES, AND OTHER CHARACTERISTICS:

• Considerable knowledge of English, spelling, punctuation and arithmetic; and modern office practices, procedures, systems and equipment.
• Ability to understand and follow oral and written instructions; and ability to compose effective working relations as necessitated by work assignments.
• Able to prioritize and make competent decisions while working on multiple tasks and/or projects.
• Able to meet and deal with the general public tactfully and courteously both in person and on the phone.
• Ability to work independently.
• Creative thinking and storytelling
• Strong organizational and time management skills
• Attention to detail
• Photography/video editing skills (preferred)
• Ability to engage and communicate with diverse audiences