Social Media / Marketing Manager

Position Title: Social Media & Marketing Manager (Multi-Brand)Overview:We are looking for a highly driven, creative, and organized Social Media & Marketing Manager to lead content creation, brand storytelling, and promotional strategy across multiple growing brands, including GoTeez, The Sports Page, Bigfoot in the Smokies, Cades Cove Outpost, Camp Wildflowers, and the Smoky Mountain Bigfoot Festival.This is not a basic social media role. This position is responsible for turning attention into revenue by building engaging content, promoting products, driving traffic, and helping execute events that bring our brands to life.⸻Key Responsibilities:Social Media ManagementPlan, create, and post daily content across all major platforms (Facebook, Instagram, TikTok, etc.)Capture photo and video content in-store, at events, and behind the scenesWrite captions that feel real, engaging, and on-brand (not corporate or generic)Respond to comments and messages to build community and increase engagementStay on top of trends and adapt content quickly to stay relevantContent CreationShoot and edit short-form video (Reels, TikToks, promos)Create graphics and promotional materials for products, events, and announcementsShowcase merchandise in a way that drives sales both in-store and onlineTell the story behind each brand in a way that connects with customersMarketing & PromotionsPlan and execute marketing campaigns across all brandsCoordinate product launches, seasonal promotions, and special releasesWork closely with ownership to develop ideas that increase traffic and revenueTrack performance and adjust strategy based on what’s workingEvent Planning & ExecutionAssist in planning and promoting events, including the Smoky Mountain Bigfoot Festival and in-store activationsCreate buzz leading up to events through consistent and creative promotionCapture and post live content during eventsHelp ensure events are well-attended and professionally presentedBrand ManagementMaintain a consistent voice and identity for each brand while understanding their unique audiencesEnsure all content reflects the quality and personality of each businessLook for opportunities to cross-promote between brands when it makes sense⸻What We’re Looking For:Someone who takes initiative and doesn’t need constant directionStrong photo and video skills (iPhone is fine, but you need to know how to use it well)Ability to move fast and produce content dailyOrganized and able to manage multiple brands at onceCreative thinker who can come up with ideas, not just execute themComfortable being around people, stores, and live eventsUnderstanding of what makes content actually perform, not just look good⸻What Success Looks Like:Consistent, high-quality content being posted dailyIncreased engagement, followers, and brand awarenessMore foot traffic in stores and higher event attendanceContent that actually drives product salesEach brand feels active, alive, and growing.