Social Media & Digital Marketing Manager

Job Title:                                             Social Media & Digital Marketing Manager

Title of Supervisor:                         Senior Director, Marketing & Advertising

Job Location:                                     Mooresville, NC

Company Website:                         www.greenworkstools.com

Company Summary:  

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.

Position Summary:

This Social Media and Digital Marketing Manager is responsible for overseeing social media and omni-marketing campaigns, promotions, and projects. The position is responsible for driving the social-first strategy by planning and implementing omni-channel campaigns and promotions while managing overall marketing communications calendar including email marketing, social content development, posting, community management and organization. This position will coordinate and manage projects across a diverse portfolio of product platforms and customer segments. The ideal candidate will have a digital brand marketing mindset and be responsible for driving our brand story across our digital footprint with a focus on social media, influencer, and email marketing.

Essential Duties and Responsibilities:

Social Media and Influencer Marketing

• Develop, manage, and execute social media campaigns and promotions to drive winning social-first strategies. Provide KPI’s and recommendations.
• Responsible for content plan and calendar to support social media and influencer marketing to align with overall communications calendar.
• Oversee content development that clearly expresses and articulates brand value in a compelling and impactful way driving awareness and engagement.
• Create content as needed for campaigns and promotions.
• Post and manage social media community to align with marketing objectives working cross-functionally with internal and external stakeholders and resources.
• Manage social media channels including but not limited to Facebook, Instagram, LinkedIn, YouTube, TikTok.
• Research and report out on social trends and new channels / platforms.
• Work in internal and external stakeholders to develop social media guidelines/how to and activate social posting across sales channels.
• Align with marketing calendar and business priorities to develop and rollout out social media calendar.
• Develop and execute an influencer plan that elevates the brand across primary and secondary customer target groups.
• Use data and analytics to shape, inform, and guide direction.
• Develop dashboards and reviews to demonstrate program effectiveness.

Omni-Channel Marketing Communications

• Develop and manage overall marketing communications calendar.
• Oversee marketing campaigns and promotions to support omni-channel marketing opportunities.
• Implement email marketing to support key promotions. Leverage marketing automation tools as needed.
• Assist and oversee special events in-person and online.
• Understanding and integration of social campaigns and promotions inside of paid advertising campaigns and SEO strategies.
• Responsible for program / project management including assessment and reporting.
• Organize and maintain content in DAM (digital asset management) system as well as updating PIM (product information management).
• Publish visual/graphic assets for easy access by stakeholders.
• Checks and corrects assets before publishing – circulate for approval.
• Organize and coordinate production requirements and schedules.
• Completes other essential or needed task/functions as required by the business.
• Organizes workload for efficient time management and meets multiple schedule deadlines on time.
• Capacity to quickly learn and navigate internal processes, procedures, as well as data and content development processes.

Required Education and Experience: 

• Bachelor's degree in a relevant field required. Marketing or Digital Marketing.
• Minimum five years of hands-on experience with social media, marketing, email marketing, and related work.
• Fundamental understanding of marketing and branding and familiarity with a variety of marketing concepts, best practices, and procedures.
• Ability to develop and execute marketing plans.
• Writing and creative development skills.
• Ability to present and communicate plans and data to a diverse group of stakeholders.
• Analytical skills with some in data analysis and budget management preferred.
• Experience with Adobe Creative Suite; InDesign, Creative Cloud, Illustrator, and Photoshop is bonus.
• Ability to travel up to 20%.

Core Competencies

• Organized, reliable, detail-oriented, and able to follow up on tasks.
• Multi-tasker, capable of prioritizing, managing time efficiently, and meeting deadlines.
• Collaborates well with multiple teams.
• Excellent communication execution skills with a focus on prioritization, and timeliness
• Comfortable with technology and a fast learner
• Strong verbal and written communication skills
• Other Duties as assigned.
• English skills required (other Chinese, and Spanish skills a plus but not required)

Compensation and Benefits:

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time.