Social Media & Employer Brand Specialist
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Overview
Job Description
Social Media & Employer Brand Specialist
Location: Hybrid (Office Tue–Thu, Remote Mon/Fri)
Job Type: Full-Time
Job Summary
HireFrontier is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.
Responsibilities
Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms
Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories
Track trending topics, formats, and sounds relevant to recruitment and workplace culture
Maintain a content calendar, sharing plans 1–2 weeks ahead
Build monthly content strategies supporting talent acquisition and employer branding
Cover career fairs, hiring expos, and recruitment events live, with same-day publishing
Prepare shot lists and interview questions ahead of events
Capture authentic behind-the-scenes culture and success-story content
Manage relationships with creators, influencers, and brand ambassadors end-to-end
Write creative briefs for designers, photographers, and videographers
Coordinate production schedules and creative delivery
Monitor and respond to comments/DMs professionally
Track KPIs (reach, engagement, applications, conversions) and report monthly
Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels
Serve as point of contact for marketing vendors and agencies
Maintain brand consistency across digital assets and campaigns
Our Service Portfolio
Permanent Recruitment
Temporary & Contract Staffing
Executive Search
Recruitment Process Outsourcing (RPO)
Employer Branding & Talent Marketing
Qualifications
Willingness to travel to career fairs and industry events
0–1 year of social media experience, ideally in staffing/HR/professional services
Demonstrated short-form video creation and editing ability
Skilled at spotting and producing trend-driven content quickly
Experience managing influencer/creator partnerships
Strong creative writing and briefing skills
Experience directing content production and external teams
Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar
Benefits
Competitive salary with performance bonuses
Medical, dental, and vision
Hybrid flexibility
Chance to shape a growing company's digital presence
Ongoing training and access to recruitment technology
Collaborative, inclusive culture
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
