Social Media & Content Creation Coordinator

HOTEL JULIENDubuque, IA

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Overview

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Job Description

Job Title: Social Media & Content Coordinator

Hotel Julien Dubuque | Dubuque, IA

JOB SUMMARY

Hotel Julien Dubuque, a premier luxury boutique hotel, is seeking a highly skilled Social Media & Content Coordinator to join our marketing team. This role promotes on-brand messaging to our guests through digital and social media channels with the goal of enhancing the image and driving the revenue strategy of the hotel.

This is a dynamic, hands-on role designed for a marketer who thrives in a fast-moving hospitality environment. We are looking for a dual-threat professional: a Brand Storyteller who excels at on-site content capture (photography and videography), and a Digital Strategist who can translate those visual assets into high-performing paid advertising campaigns. You will own the full lifecycle of our digital content, from the initial photoshoot to the final return on ad spend.

CORE WORK ACTIVITIES

Visual Asset Management & Content Capture

Direct Asset Development: Act as the primary on-site photographer and videographer. You will be responsible for capturing high-quality visual assets of daily hotel operations, culinary presentations, spa services, and high-profile events (e.g., weddings and corporate galas).
Video Production: Produce, film, and edit compelling short-form video content (Reels, TikToks, Shorts) that connects emotionally with potential guests through digital storytelling.
Brand Guardianship: Ensure all visual assets reflect the luxury positioning and sophisticated brand voice of Hotel Julien Dubuque.

Digital Advertising & Strategy

Ad Campaign Management: Develop, execute, and monitor paid Social Media Advertising campaigns (via Meta Business Suite and other platforms) utilizing the original content you capture.
Targeting & Optimization: Ensure advertisement targeting is correctly directed at relevant consumer groups to drive direct room bookings, food & beverage foot traffic, and event inquiries.
Performance Tracking: Run, review, and analyze key marketing reports. Translate data into actionable insights to optimize future campaign performance and ad spend.

Social Media Content Management

Channel Activation: Facilitate daily social media engagement and manage a cohesive, rigorous content calendar across all property channels (Instagram, Facebook, LinkedIn, TikTok).
Community Management: Engage in proactive online reputation management by surfacing relevant guest comments in social media channels and responding in a professional, timely manner.

CANDIDATE PROFILE

Experience: 2+ years of professional experience in digital marketing, social media management, or a related professional area. Hospitality or luxury brand marketing experience is preferred.
Content Creation Skills: Advanced proficiency in professional photography and videography. Strong working knowledge of editing software (e.g., Adobe Creative Suite, Lightroom, Premiere, or advanced mobile editors like CapCut).
Paid Media Expertise: Demonstrated, hands-on experience building, managing, and optimizing paid ad sets within Meta Business Suite.
Analytical Mindset: Ability to interpret campaign data, generate insights, and clearly articulate performance metrics to hotel leadership.

PROFESSIONAL DEVELOPMENT

To verify our team remains at the forefront of the luxury hospitality industry, Hotel Julien Dubuque is committed to the ongoing growth of our associates. This position includes sponsored access to advanced education and training. We will provide professional certifications in digital marketing, specialized photography/videography masterclasses, and continuous training in the latest ad-tech platforms to advance your career trajectory.

APPLICATION INSTRUCTIONS

To be considered for this position, applicants must submit the following:

Resume detailing relevant marketing and content experience.
Visual Portfolio please email
gm@hoteljuliendubuque.com
containing specific examples of professional photography and short-form video work.
Ad Performance Summary briefly detailing a paid social campaign you have managed and the resulting metrics/ROI.

Hotel Julien Dubuque is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive, high-performance culture.

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FAQs About Social Media & Content Creation Coordinator Jobs at HOTEL JULIEN

What is the work location for this position at HOTEL JULIEN?

This job at HOTEL JULIEN is located in Dubuque, IA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at HOTEL JULIEN?

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