Social Media & Event Manager

SUMMARY

Mahoney's is a family-owned and operated independent garden center with 7 retail locations in the Greater Boston Area and Cape Cod. For over 60 years, we have taken pride in offering the highest selection of quality plants, yard products, and gardening accessories – with outstanding customer service to match!

We employ customer-driven people that are dedicated to creating a refreshing and helpful shopping experience. For our employees, we offer a fun, fast-paced, and challenging workplace with the opportunity for growth. We are committed to maintaining a work environment that encourages trust, hard work, efficiency, self-motivation, initiative, continuous improvement, and teamwork. We provide an opportunity for personal and professional growth and a great employee discount, as well!

OBJECTIVE

The responsibility of the Social Media and Events Manager is to develop and execute the company's Social Media and in-store event strategy across all locations. This includes the continual oversight, management and growth of Mahoney's social media presence across all social media platforms including Youtube, in an effort to drive digital engagement and foster audience growth in order to increase in-store and online foot traffic in support of the Marketing team. Additionally, this role will develop and facilitate the execution of all in-store company events in support of the Operations team. Communication with the Marketing, E-commerce, Merchandising and Operations teams is required to ensure all social media postings, content creation and event planning maintains brand consistency and aligns with the Marketing and Merchandising calendars.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Social Media Strategy:

• Develop and execute a cohesive social media strategy across multiple platforms including the management of all company Facebook pages, Instagram accounts, YouTube and TikTok channel
• Lead the production and editing of all video content including the creation of company reels, short form videos, event promotion as well as educational and behind the scenes content
• Ensure all messaging and posted content maintains a consistent brand voice and visual standards across all platforms
• Develop social media specific KPIs in order to monitor individual platform performance including metrics related to digital growth, customer engagement and in-store and online transaction conversions
• Conduct continual analysis of platform presence and engagement in order to adjust the social media strategy and provide recommendations to the Marketing Director as needed

Video & Content Production:

• Lead the Video and Content production across all social media platforms including trend-aware content related to Reels, Short-form Videos, Event promotions as well as all educational and behind the scenes content
• Provide continual support, training and creative direction to the Operations Team and the individual store content leads to ensure all-store level content maintains brand consistency in alignment with company templates, standards and overall best practices
• Develop and maintain companywide content calendar in collaboration with the Merchandising and Marketing message to ensure content alignment with company specific seasonal campaigns, promotions and events
• Utilize video editing software and digital tools to ensure all Marketing Team & Store Level content is edited for quality in accordance with company standards

Event Planning:

• Develop and coordinate all in-store special events including the management of online listings and creation of promotional assets and campaigns for all events
• Collaborate and support the Operations Teams across all stores in the creation and execution of store events, concepts and seasonal schedules including the generation of post-event content and follow up communications

Marketing & Customer Service Support:

• Continually monitor and manage content engagement including responses to content comments, messages and customer inquires across all social media and digital platforms
• Ensure all customer service inquiries as needed are escalated to the Customer Service team in a timely manner
• Provide additional support the Marketing team and complete all additional tasks as assigned by the Marketing Director

COMPETENCIES

• Strong written and verbal communication
• Ability to work independently
• Attention to detail
• Ability to maintain productive team relationships with colleagues inside and outside the organization
• Strong project management skills
• Well-Organized
• Strong analytical/research skills
• Strong work ethic
• Adaptability to new and updated systems

PREFERRED EDUCATION AND EXPERIENCE

Bachelor's degree in Marketing, Communications, Media or other related field or 3+ years of experience managing multi-site social media or retail brand. Demonstrated knowledge or previous experience utilizing video design tools required, Adobe, Canva or CapCut preferred. Previous work experience managing Social Media platforms and accounts including Facebook, Instagram, YouTube and TikTok required. Proficient in Microsoft Office Suite including Excel, Word, and Outlook.

WORK ENVIRONMENT

This job operates primarily in a standard office environment as well as operating in an active retail store environment as needed. This job may be either indoors or outdoors or both.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job

While performing the duties of this job, the employee is regularly required to stand, walk, climb, stoop, kneel, crouch and/or crawl. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

These activities may be performed with or without reasonable accommodation.

POSITION TYPE / EXPECTED HOURS OF WORK

Monday-Friday, hours of work vary by schedule and season. Must be available to work evenings, weekends, and holidays. This includes in-store retail support as needed.

This role requires travel to various site locations as needed.

EEO STATEMENT

Mahoney's provides equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, pregnancy, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.