Social Media & Paid Media Manager - DTC Brand

A growing multi-market services brand is hiring a Social Media & Paid Media Manager to own the intersection of content, paid social, and lead generation. This is a hands-on role for someone who knows how to create, launch, optimize, and connect channel performance back to real business results.This person will own social strategy and execution across multiple markets, create content for both organic and paid use, and manage paid campaigns across Meta and TikTok. Over time, this role will also partner alongside an external PPC agency during a structured transition, with the goal of bringing Google Ads management fully in-house.This is not a traditional social media role centered only on posting and engagement. It sits within an integrated performance marketing function and is designed for someone who understands how content, paid media, and lead generation work together. Success in this role will be measured by leads generated, cost per lead, return on ad spend, and overall channel performance.ResponsibilitiesOrganic Social Strategy & Execution

• Own social media presence across Facebook, Instagram, TikTok, and YouTube
• Build and manage a content calendar aligned to seasonal trends, local market activity, and campaign priorities
• Create content that supports both brand awareness and lead generation
• Grow engagement and audience presence across multiple markets
• Partner with internal brand stakeholders to ensure content aligns with brand standards and visual identity

Content Creation

• Shoot and edit short-form video content for Reels, TikTok, and YouTube Shorts
• Develop relatable, authentic content that connects with local audiences
• Repurpose content across platforms while adapting it to feel native to each channel
• Maintain a steady production cadence in a role that is highly hands-on and execution-focused

Paid Social

• Own and execute Meta and TikTok paid campaigns across multiple markets
• Build campaigns informed by seasonal demand, market-level performance, search intent, and keyword trends
• Align paid social targeting, messaging, and creative with broader paid search efforts to create a more connected funnel
• Use tools such as GA4, WhatConverts, and attribution reporting to evaluate lead quality and optimize spend
• Partner closely with performance marketing leadership on campaign planning, reporting, and optimization
• Report on CPL, ROAS, and conversion performance, tying channel activity back to business results

PPC / Google Ads Transition

• Partner alongside the current PPC agency during a structured transition period
• Learn campaign structure, bidding strategy, and account architecture across multiple markets
• Build toward full in-house ownership of Google Ads over time
• Bring enough paid search fluency from day one to successfully absorb the handoff

Qualifications

• 3–5+ years of hands-on, in-platform Meta & TikTok paid social experience
• Foundational Google Ads / PPC knowledge, with the ability to support an agency-to-in-house transition
• Strong performance mindset and ability to speak to metrics such as CPL, ROAS, conversion rates, and funnel impact
• Experience managing lead generation campaigns across multiple locations or markets
• Ability to work both strategically and hands-on in execution

Preferred Qualifications

• Experience in home services, moving, or another local service business
• Familiarity with GA4, WhatConverts, or similar attribution tools
• Experience with GoHighLevel (GHL) or similar CRM / automation platforms
• Ability to adapt messaging by market while maintaining a consistent overall brand voice

Why This Role Stands OutThis is a strong opportunity for someone who enjoys working at the intersection of creative execution and performance marketing. You’ll have the chance to own meaningful channel strategy, drive measurable growth across multiple markets, and help build a more integrated in-house paid media function over time.