Social Media & Influencer Marketing Coordinator

Social Media & Influencer Marketing Coordinator

San Francisco, CA

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 225 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

About the Team:

Dedicated to reaching the right customer with the right message at the right time, the Brand Strategy - Omni Channel team thrives on the fast-paced, ever-evolving nature of the business. These outside-the-box thinkers create a strategic approach to engaging our customers across multiple media channels and platforms. As part of the Marketing organization, this team partners closely with others such as Creative, Digital Commerce, Merchandising and Amplification.

About the Role:

This role sits at the intersection of organic social, influencer, and UGC content, owning the day-to-day execution that brings social and creator strategies to life. You’ll support content creation, approvals, publishing, and asset delivery across social platforms, while coordinating closely with creators, agencies, and internal partners. The role also plays a key part in connecting organic performance to paid media testing, ensuring high-performing content is surfaced, organized, and activation ready. Success will come from strong organization, seamless cross-functional collaboration, and a genuine curiosity about how content drives business results.

What you’ll do:

Organic Social Media Management

• Support the creation, curation, and management of content for priority platforms, including Instagram and TikTok

• Own day-to-day content execution, including posting, linking, and publishing content across platforms

• Develop and write creative briefs for organic social content

• Manage the full approval process for organic content, including gathering feedback, coordinating revisions, and preparing final assets for presentation and launch

• Support reporting and performance tracking for organic social content, helping to identify trends and insights

• Serve as a testing ground for paid media, partnering closely with the Paid team to flag high-performing organic content for amplification

Performance Influencer Management

• Support the management the day-to-day relationship with the performance agency, including weekly status meetings

• Support the development and delivery of content assets per month

• Coordinate product seeding and shipping to support influencer content creation timelines

• Manage the organization and delivery of finalized influencer assets to the Paid Media team, including tracking Spark codes, Meta connections, and raw files

• Work closely with the Paid Media team to understand business objectives, asset needs, and delivery timelines and own all asset previews and approvals

Still UGC Content Management

• Support creative brief development for still UGC content in collaboration with internal partners and agency

• Coordinate product shipments to creators

• Manage receipt, organization, and distribution of still UGC assets to the partner agency and internal teams, ensuring files are complete, approved and ready for use

Direct Outreach Content Support

• Coordinate product shipping for direct outreach creators

• Own end-to-end delivery of final assets, including Spark codes, Meta connections, raw files, and captions, ensuring all content is activation-ready for organic and paid use

You are:

• Highly organized with strong attention to detail

• Comfortable with the management of multiple timelines and stakeholders

• Curious, collaborative, and eager to learn how content drives business results

You have:

• 1-3+ years in social media management or digital marketing

• Hands-on experience with social content for platforms such as Instagram and TikTok, including publishing, approvals, and performance tracking

• Some familiarity with creative brief development and working with agencies or external partners to deliver content on tight timelines

• Some experience managing multiple timelines, assets, and stakeholders simultaneously

Our benefits:

• Generous paid time off

• 401k matching

• Comprehensive health plans for you and your family

• Supplemental mental health benefits

• Monthly wellness reimbursement

• Dog friendly offices

• Employee Discount Program!

Pay range:

$32.00 - $38.00 per hour

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

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