Social Media & Influencer Coordinator

Threshold EnterprisesScotts Valley, CA

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

The Social Media Manager will own the strategy, execution, and performance of Source Naturals' organic, influencer, and affiliate social programs, with future expansion across Planetary Herbals and Threshold Enterprises. This role is responsible for building high-performing content systems, scaling creator partnerships, and driving measurable business impact through social-first storytelling, performance content, and community-led growth.

Specific Job Duties: (Must have Influencer Background)

Influencer & Affiliate Growth

Build, launch, and scale influencer and affiliate programs
Identify, qualify, onboard, and manage creators aligned with brand values and target audiences
Negotiate partnerships, manage deliverables, and optimize creator performance
Track and report affiliate ROI, revenue contribution, and content performance
Develop creator playbooks, briefing systems, and performance feedback loops

Content Creation & Strategy

Lead ideation and execution of social-first, short-form, video, and performance-driven content
Create and optimize original content across platforms (Reels, TikTok, Shorts, Stories, UGC, static)
Translate audience insights and performance data into content direction and creative strategy
Proactively identify underperforming content and optimize creative direction

Social Channel Growth & Performance

Own organic social strategy across platforms, including emerging channels
Set channel goals, growth targets, and performance KPIs tied to business outcomes
Manage and optimize paid social campaigns including creator whitelisting and performance testing

Analytics, Optimization & Reporting

Track performance across engagement, traffic, conversion, and revenue metrics
Translate insights into actionable recommendations for content, creators, and media

Community & Cross-Functional Collaboration

Engage with followers, respond to inquiries, and manage brand voice
Partner with customer service, sales, and marketing to ensure brand consistency
Perform other duties as assigned by Threshold management

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FAQs About Social Media & Influencer Coordinator Jobs at Threshold Enterprises

What is the work location for this position at Threshold Enterprises?

This job at Threshold Enterprises is located in Scotts Valley, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Threshold Enterprises?

Employer has not shared pay details for this role.

What employment applies to this position at Threshold Enterprises?

Threshold Enterprises lists this role as a Full-time position.

What experience level is required for this role at Threshold Enterprises?

Threshold Enterprises is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Threshold Enterprises?

You can apply for this role at Threshold Enterprises either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.