Social Media Content Creator
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Overview
Job Description
Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a compelling opportunity to be a part of an exciting new food brand as we enter a new industry. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017).
Role and Responsibilities:
The Social Media Content Creator will be the face and voice of our new venture across social media platforms, creating original, timely, and culturally relevant content that drives community and brand love. You'll own the development and management of content across TikTok, Instagram, YouTube Shorts, and X- balancing lo-fi personality-driven moments with polished brand storytelling. You'll work closely with our Marketing team to develop campaigns and content that resonate with our audience, drive engagement, and reflect the brand's tone and values.
This is a hands-on, creator-first role for someone who shoots, edits, and posts regularly - and is excited to shape the social presence of a fast-growing brand from the ground up.
- Develop and produce videos for Instagram Stories, TikTok, and YouTube Shorts- including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
- Be the face of our New Venture on TikTok and other platforms, with an authentic voice
- .Study and understand the brand's identity and values, decouple your identity from the brands.
- Build and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
- Lead social media experiments, including testing new formats, entering new platforms, and refining our approach based on performance.
- Source and brief photo and video content for the Instagram grid, ensuring it's elevated, polished, and brand-right.
- Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
- Respond, repost, comment, and meme in real time- infusing the new venture's voice into the cultural conversation.
- Track and surface great UGC that can be reshared or amplified across our channels.
- Stay plugged into online culture and trends - knowing when to jump on one, remix it, or start your own.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
