Social Media Content Creator & Social Media Manager

About Us

Plastic Surgery Center of Hampton Roads is a premier plastic surgery and aesthetics practice serving the Hampton Roads Metropolitan area. Our practice specializes in advanced cosmetic surgery procedures while also offering a wide range of non-surgical aesthetic treatments in our MedSpa. We are committed to delivering exceptional patient care while maintaining a strong digital presence that reflects the quality and expertise of our providers.

Position Overview

Plastic Surgery Center of Hampton Roads is seeking a Social Media Content Creator & Social Media Manager to lead and execute the practice’s social media presence. This hybrid 1099 contractor role will work closely with the corporate marketing team at Inspire Aesthetics Group as well as the practice’s leadership team.

This position combines hands-on content creation with full social media management, including filming procedures, producing engaging short-form content, managing social media channels, engaging with the online community, and executing targeted advertising campaigns. The ideal candidate will help position the practice as a leading destination for aesthetic surgery and treatments through compelling, high-performing digital content.

Key Responsibilities

Content Creation & Production

• Capture high-quality photo and video content of surgical procedures, treatments, and patient transformations
• Film surgeries and procedures professionally while adhering to strict HIPAA and privacy standards
• Produce short-form video content for Instagram Reels, TikTok, and YouTube Shorts
• Capture behind-the-scenes content featuring surgeons, providers, staff, and practice culture
• Conduct interviews with providers for social media to highlight expertise and services
• Document practice events, community outreach, and educational opportunities
• Edit video and photo content using professional editing software
• Maintain organized media libraries and digital assets for efficient workflow

Social Media Management

• Manage and maintain social media profiles for the practice and providers across Instagram, Facebook, TikTok, and YouTube
• Plan, schedule, and publish engaging content aligned with the practice’s marketing strategy
• Create engaging posts multiple times per week using video, photography, and graphics
• Coordinate with staff and providers to capture before-and-after patient imagery in compliance with privacy standards

Community Engagement & Reputation Management

• Monitor and respond to direct messages, comments, and social media inquiries
• Engage with followers to build a strong and interactive online community
• Monitor social mentions and user-generated content and obtain permissions when appropriate
• Monitor and respond to online reviews to maintain a professional and positive reputation

Social Media Advertising

• Develop and manage targeted advertising campaigns on platforms such as Meta and TikTok
• Boost high-performing posts to increase reach and visibility
• Manage advertising budgets and optimize campaigns for performance and ROI
• Support marketing initiatives designed to increase patient inquiries and brand awareness

YouTube Management

• Upload and manage videos on the practice’s YouTube channel
• Optimize video titles, descriptions, tags, and thumbnails to improve discoverability
• Repurpose video content across social platforms to increase reach and engagement
• Strategically link video content across social channels to drive additional traffic

Analytics & Reporting

• Track and analyze social media performance metrics including reach, engagement, and audience growth
• Monitor advertising performance and optimize campaigns based on data insights
• Provide performance reporting and insights to both corporate marketing and practice leadership
• Recommend improvements to content and marketing strategy based on analytics and industry trends

Qualifications

• Proven experience in social media management, content creation, videography, and photography
• Experience in aesthetics, plastic surgery, beauty, or medical marketing preferred
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
• Strong understanding of social media platforms, algorithms, and engagement strategies
• Experience managing social media advertising campaigns
• Familiarity with social media management tools such as Sprout Social or similar platforms
• Experience using analytics tools such as Meta Insights, TikTok analytics, or Google Analytics
• Excellent communication and visual storytelling skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Self-motivated with the ability to work independently while collaborating with internal teams

Work Environment

• Hybrid role requiring in-office presence in the Newport News and Williamsburg locations for content capture
• Flexible schedule based on content needs, procedures, and campaign timelines
• 1099 contractor position

Why Join Our Team

This role offers the opportunity to work closely with leading plastic surgeons and aesthetic providers while creating impactful digital content that reaches and educates thousands of potential patients. The position allows for creative ownership, strategic input, and the chance to grow alongside a rapidly expanding aesthetic practice.