Social Media Coordinator

Position Overview

The Social Media Coordinator is responsible for developing and executing social media strategies that help 3 Day Blinds and SPF Screens & Awnings build brand awareness, increase appointments, and drive sales. The ideal candidate will have a strong understanding of social media platforms, be able to create engaging and visually appealing content, and have experience working with Influencers and Content Creators.

Social Media Management & Community Engagement

• Own day to day organic presence and posting across Pinterest, Instagram, Facebook, TikTok, Threads, and YouTube, etc.
• Engage with target audiences on social platforms: respond to tagged posts, share relevant content, and participate in conversations
• Connect with Community Management teams to align on social conversations, canned responses, and review learnings.
• Plan and execute organic seasonal and promotional social campaigns
• Assist in developing unique content (stories, posts, reels, etc.) that aligns with brand voice and marketing goals
• Edit short form video content, ensuring it meets brand quality standards
• Build and optimize ManyChat automations
• Assist the content team in developing and launching social media campaigns
• Assist with boosting posts for paid amplification
• Occasionally attend photoshoots to capture content and support other production needs
• Distribute final project photos to the team for photo sharing and Lookbook inclusion

Strategy, Analytics & Reporting

• Perform monthly competitor and brand analysis to identify trends and opportunities, and translate findings into differentiated content
• Research audience preferences and stay current on emerging trends and platform algorithm changes
• Use social listening tools in Sprout Social to follow and report on brand health, industry insights, and competitors.
• Track campaign performance using Sprout Social and native platform business tools; use data to optimize future campaigns
• Prepare and deliver weekly and quarterly social media reports, including a quarterly KPI and trends presentation, with actionable insights for the team
• Actively participate in content meetings for both brands

Content Development & Expansion

• Contribute to short form content creation with a focus on engaging, native style formats. Using existing content, UGC, AI, etc.
• Develop and maintain strategies that encourage Installers and Designers to submit content
• Support development and coordination of influencer partnerships as needed
• Generate AI Content for social media
• Assist with uploading assets and asset management in DAM system

Influencer Marketing

• Identify and vet potential influencers using Sprout Influencer and social media research
• Propose and track social media and influencer marketing costs against budget
• Manage the influencer calendar and checklist to ensure campaigns are executed on time
• Maintain a record of all influencer requests for both brands
• Send appreciation gifts to influencers after partnerships are complete
• Identify ways to streamline the influencer marketing process for improved efficiency

Key Focus Areas / Expectations

• Increase engagement and interaction rates across all platforms
• Grow content volume and quality, with an emphasis on video
• Drive more user generated and installer generated content
• Support lead and appointment generation through social channels
• Maintain consistent story posting cadence across platforms
• Stay immersed in platform trends, algorithm shifts, and audience behavior
• Bring forward new ideas and creative concepts on an ongoing basis
• Continuously identify and propose social strategy optimizations to improve KPIs

Requirements

• 1-2 years of experience managing social media accounts. This can include internships, freelance work, campus organization accounts, or a strong personal social presence. No professional experience is required if you can demonstrate a genuine passion for and understanding of social platforms.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field a plus. Equivalent hands-on experience will be considered in place of a degree.

Skills

• Detail oriented with strong organizational habits
• Strong written communication and copywriting skills, with the ability to adapt tone across platforms
• Creative and innovative, with a genuine passion for social media and content trends
• Comfortable building relationships and engaging with online communities
• Basic photo and video editing skills (Edits, Canva, CapCut, or similar tools; Adobe experience a plus but not required)
• Understanding of core social media KPIs (engagement, reach, impressions, CTR, conversions)
• Comfortable posting and pulling analytics natively within platform apps (Instagram, Facebook, TikTok, Pinterest, YouTube, Threads)
• Familiarity with a scheduling or analytics tool (Hootsuite, Sprout Social, Later, or similar) is a plus, not a requirement
• Familiarity with AI tools (GTV, Typeface, Chat GPT, Claude, CoPilot, etc.) is a plus, not a requirement
• Able to work both independently and collaboratively within a team
• Self-motivated learner who stays current on platform trends, algorithm changes, and emerging formats

What's in it for you?

• Annual base salary range: $55,000 - $65,000
• Bonus target range: 5% - 10%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts

Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate's education, experience, skills and potential.

Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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