Social Media Coordinator
Harper PorscheKnoxville, Tennessee
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
JOB SUMMARY: We are looking for an experienced Social Media Coordinator for Harper Auto Square. The right candidate will have automotive knowledge and enjoy social media content creation. This is not a remote position.
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Short & Long Term Disability
- Employer Paid Life Insurance
- Paid Holidays
- Paid Vacation
- Paid Sick Time
- Paid Birthdays
- Paid Training
- Opportunities for Advancement
- Closed Sundays
- Healthy Work/Life Balance
Responsibilities
- Plan and execute a content calendar that keeps a fair, intentional split between car-focused content and people-focused content.
- Create original content — shoot and edit photo and video for Instagram, TikTok, Facebook - adapting each piece to fit platform specific best practices
- Stay on top of social trends — audio, formats, challenges, memes, and adapt them quickly and authentically to fit the dealership and its luxury brand lines
- Manage day-to-day posting community engagement, comments, and DMs across all platforms
- Collaborate with sales and service teams to capture real moments: delivery days, customer reactions, staff milestones, and events
- Coordinate with vendors and manufacturers on approved brand assets, co-marketing content, and promotional campaigns.
- Track performance metrics (engagement, reach, follower growth, conversion from social leads) and adjust strategy based on what's working
- Support dealership events (test drive days, launches, community sponsorships) with live coverage and recap content
- Maintain brand consistency across tone, visuals, and messaging while keeping content feeling current and fun
Qualifications
- Experience creating social media campaigns and content
- Automotive knowledge a plus
- Punctual nature and ability to handle schedule flexibility and dynamic work environment
About Us: The Harper name has been synonymous with quality since 1981, when Tom Harper opened the Porsche, Audi, and Jaguar dealerships in Knoxville. Since then, Harper has expanded to seven dealerships, thirteen franchises, and one certified collision center each catering to a different type of driver but providing the same level of excellence in sales and service. The Harper family of dealerships has always made customer satisfaction its primary objective. This is evidenced by our top-notch staff, beautiful state-of-the-art facilities and multiple awards for both sales and service. Harper...Where the drive is always world class.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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FAQs About Social Media Coordinator Jobs at Harper Porsche
What is the work location for this position at Harper Porsche?
This job at Harper Porsche is located in Knoxville, Tennessee, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Harper Porsche?
Employer has not shared pay details for this role.
What employment applies to this position at Harper Porsche?
Harper Porsche lists this role as a Full-time position.
What experience level is required for this role at Harper Porsche?
Harper Porsche is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Harper Porsche for this role?
Harper Porsche offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Career Development, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Harper Porsche?
You can apply for this role at Harper Porsche either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.