Social Media Coordinator, Hospitality & Retail

DUTIES AND RESPONSIBILITIES:

• Create and schedule daily social media content across hospitality and retail brands using approved platforms and tools; including Meta, TikTok, YouTube, and Instagram
• Collaborate with restaurant, retail, and hospitality partners to highlight specials, events, and new offerings
• Create and manage social campaigns, ensuring proper targeting, tracking, and performance optimization
• Capture and curate photos and short-form video content for use across social channels
• Monitor and respond to guest comments, messages, and reviews in a timely and professional manner
• Track and analyze social performance using analytics tools; prepare monthly reports with insights and recommendations
• Support influencer partnerships and cross-promotions with Marketing and Public Relations teams
• Collaborate with Creative Services on visual assets and copywriting for campaigns
• Coordinate live social coverage during events, concerts, and seasonal activations
• Identify trends, hashtags, and emerging platforms to keep OWA’s digital presence relevant and engaging
• Work closely with Creative Services and Marketing teams to ensure consistent brand voice and visual identity
• Stay informed on social media trends, platform updates, and competitor activity
• Other duties as assigned

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field 
• Minimum two (2) years of experience managing social media accounts, preferably in hospitality, retail, or tourism
• Proficiency with Meta Business Suite and social media scheduling tools is required
• Demonstrated experience supporting influencer partnerships and social ad campaigns is required
• Demonstrated ability to manage paid and organic campaigns across multiple social platforms is required
• Proficiency using Microsoft Word, Excel, and Outlook is required; experience with Adobe Creative Suite is a plus
• Strong understanding of brand voice, visual storytelling (including basic photography and short-form video), and content planning is required
• Excellent organizational and communication skills
• Eligible candidates will be required to submit a project centered around creating social media content for consideration for this role
• Ability to manage multiple priorities in a fast-paced environment
• Ability to work flexible hours, including evenings, weekends, and holidays, as needed
• Must be comfortable working outdoors and visiting multiple property locations for content creation