Social Media Growth Manager

Role Overview

We are looking for a hands-on, data-driven Social Media Growth Manager who owns the full lifecycle of social media performance from daily content execution to campaign strategy to measurable business impact.

This role blends creative production, influencer management, community engagement, performance analytics, budget ownership, and occasional on-site activation oversight. You will not manage people, but you will manage outcomes, capital, and campaign direction.

This is an operator role. You will both build and scale.

This position requires the ability to travel as needed for activations, experiential campaigns, production coordination, and key marketing initiatives.

Day-to-Day Social Execution

You are responsible for maintaining a consistent, premium brand presence across platforms.

• Design, produce, and post high-quality visuals and videos, including graphics, reels, carousels, memes, and short-form video across TikTok, Instagram, Pinterest, and Facebook
• Develop and manage structured content calendars across multiple brands
• Write on-brand captions and platform-optimized copy
• Schedule and publish content using native and third-party tools
• Respond promptly and professionally to comments, messages, and mentions
• Monitor brand sentiment and protect brand positioning
• Repurpose content strategically to maximize reach and performance
• Stay ahead of platform trends, storytelling formats, and algorithm shifts
• Utilize AI-powered creative tools where appropriate to accelerate testing and iteration

Campaign Strategy and Growth Ownership

You will architect and execute full-funnel social campaigns designed to drive measurable growth.

• Develop integrated social campaigns aligned with brand and revenue objectives
• Run organic and paid initiatives across awareness, consideration, and conversion stages
• Identify and execute high-leverage marketing moments, including events, experiential activations, partnerships, and out-of-home opportunities, when strategically justified
• Travel to oversee on-site activations, experiential events, content shoots, or partnerships when required
• Coordinate light production elements, including casting, vendors, and creative asset development
• Conduct structured A/B testing, including hooks, messaging angles, formats, and calls to action
• Diagnose underperformance and implement corrective strategies quickly

Budget and Performance Accountability

You will manage a meaningful social media budget and be accountable for its performance. You must be comfortable discussing cost per click, customer acquisition cost, return on ad spend, and growth efficiency.

• Allocate budget across influencer, paid, and experiential initiatives
• Monitor spend efficiency and reallocate based on performance data
• Define and track KPIs tied to business outcomes
• Analyze CTR, CPM, CAC, conversion rate, engagement quality, audience growth, and retention indicators
• Connect spend decisions directly to measurable results
• Benchmark against competitors and identify scalable growth opportunities
• Produce weekly tactical summaries and monthly strategic performance reports for leadership

Influencer and Partnership Management

• Source, evaluate, and onboard influencers and brand ambassadors
• Negotiate contracts and deliverables within budget parameters
• Track deadlines, agreements, payments, and performance metrics
• Evaluate influencer ROI using trackable links, UTMs, and performance benchmarks
• Foster long-term influencer relationships that align with brand positioning

Cross-Functional Collaboration

• Partner with creative, marketing, and executive leadership to maintain cohesive strategy and messaging
• Provide clear creative direction when needed
• Collaborate with designers, videographers, and copywriters to produce best-in-class content
• Surface social-driven insights to inform broader marketing strategy

Required Experience and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Four to seven years of experience in social media, campaign marketing, or growth-focused roles
• Comfortable appearing on camera in social media content
• Demonstrated experience managing and optimizing budgets
• Proven ability to execute end-to-end campaigns
• Strong content production proficiency including Canva, CapCut, and Adobe Creative Suite
• Hands-on experience running paid social campaigns, not just boosting posts
• Fluency in analytics dashboards and performance reporting
• Strong understanding of platform algorithms and audience behavior
• Ability to operate independently and make data-informed decisions
• Willingness and ability to travel for marketing activations and campaign execution as needed

Preferred Experience

• Experience in luxury, lifestyle, entertainment, or dating brands
• Experience integrating organic and paid social strategies
• Experience coordinating experiential activations or partnerships
• On-camera comfort is a plus
• Familiarity with AI-based creative tools (Midjourney/Firefly)

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